Digital Marketing Manager, International Marketing

Job Description

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

What you'll do:
• Develop and carry out the international digital marketing and promotional strategies
• Collaborate with central streaming team and international product managers to develop and execute full online marketing plans for a diverse roster of artists
• Coordinate and strategize on streaming marketing, digital advertising, social media and CRM campaigns for artists and projects, working closely with international digital marketing managers all over the world.
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
• Collect and analyze data on customer demographics, preferences and needs to identify potential markets
• Report on findings, forecasts and track marketing and sales trends, analyzing collected data
• Work closely with domestic digital marketing counterparts to maximize US online marketing plans internationally and identify opportunities for international markets
• Collaborate with internal and external production teams to create web tools, advertising assets and other tools that drive traffic, build fan engagement and artist loyalty internationally
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives
• Measure the effectiveness of marketing, advertising, and communications programs and strategies

Who you are:
• Music industry experience with an emphasis in marketing
• Expert level working knowledge of Instagram, TikTok, Youtube, Twitter & Facebook
• Analytical mindset for evaluating digital campaigns and provide recommendations for future campaigns
• A general knowledge of the structure and responsibilities of a record label and its various departments
• Strong teamwork skills and communication abilities
• Creativity and willingness to think outside the box
• On top of important digital developments in the market
• Experience with local partners & social networks is a plus (e.g. Melon, Line, Joox, Anghami, JioSaavn, KKBOX, QQMusic)
• Experience with the Latin-Iberian artist & digital media landscape and proficiency in Spanish is a plus

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess
• The anticipated annual base salary for this position is $65k to $80k. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job

Jobcode: Reference SBJ-gx8pm4-18-222-67-251-42 in your application.