Full Time Job

Associate Director, Digital Marketing

Sony Music

Franklin, TN 04-05-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
As Associate Director, Digital Marketing, you will play a key role in leading the strategy and implementation of digital marketing campaigns to help our artists deliver music to their fans. Your role will ensure discovery and consumption of Provident Entertainment artists' music and content through digital marketing platforms. Position requires interaction with members of senior management and other high-level internal and external contacts.

What you'll do:
• Develop, create, manage and execute digital marketing campaigns and strategies to connect to artist branding strategy
• Identify and evaluate innovation, new technology, consumer trends, and new models of engagement, to increase music streaming
• Track, analyze and utilize campaign, social data, and consumer behavior online, to help optimize digital marketing efforts
• Serve as label expert on search engine optimization (SEO) best practices across all search engines, and to optimize SEO for label artists and web properties
• Monitor and evaluate strategy on a consistent basis to ensure plans and objectives are met
• Partner with various internal teams to leverage online communities, run sweeps, build CRM lists, and study analytics to ensure informed marketing decisions are being made
• Push content to top tier music, genre specific, lifestyle, and social media sites to reach more consumers
• Articulate digital marketing strategy and recommendations in meetings and proposals
• Partner with the Digital team on the strategy and maintenance of Provident Entertainment's branded websites, email campaigns, and social media (Provident Entertainment / RCA Inspiration / Provident Label Group)

Who you are:
• You have at least 5 years of digital marketing experience, preferably in entertainment space; experience in a large, complex organization preferred
• You have prior social media experience with brands, and a demonstrated understanding of the music industry and digital music space trends
• You have a solid understanding and passion for digital innovation and an ability to suggest and implement new systems for increased efficiency and accuracy
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management and large groups
• A thoughtful, organized and results-oriented professional
• Able to multitask, problem solve and prioritize in a dead-line driven environment
• Able to learn new duties and adjust to new situations encountered on the job
• What we give you:
• An opportunity to fuel the creative journey on a global stage
• A modern, diverse and innovative work environment, with offices that include collaboration areas, studios, event spaces, and more
• An investment in your learning & development
• A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• Winter recess (Christmas through New Year's)