Sr. Manager Of Search Strategy

Job Description

Compulse LLC, Sinclair Broadcast Group's digital marketing agency, is looking for a skilled and highly motived Senior Manager of Search Strategy to oversee the day-to-day process of our SEM team, as well as be responsible for managing the agency's overall SEM strategy. They should have proven SEM experience and success managing PPC campaigns across platforms such as Google, Bing, and Yahoo.

The manager will be responsible for measuring effectiveness of SEM strategies, analyzing data, identifying trends and achieving maximum ROI in paid search campaigns and should have a full understanding of search marketing skills including creation of SEM campaigns, ad creation, bid managements, and conversions.

The manager will work closely with and collaborate with other agency leaders, sales leadership and vendor partners. They should be well-versed in conversion and online customer acquisition and be ready to contribute to the goals and success of our clients' campaigns. They should be proactive, a self-starter, able to work in a fast-paced, high-volume environment and able to manage multiple projects at once.

Responsibilities:
• Manage and mentor a team of US based SEM account managers/strategists and an offshore trafficking team
• Develop, improve and manage SEM strategies across the agency and develop long term execution plans
• Must be able to track, report, and analyze website analytics and SEM initiatives and campaigns and be able to tell ''the story'' to the client
• Interpret analytics, assess reports and work with sales teams to build competitive analysis
• Extensive experience with keyword research and optimization, A/B testing and data analysis
• Provide oversight and manage new paid search campaigns as required
• Should have current knowledge of all of Google's policies, and be able to stay up to date on changing policies and be able to scale those requirements across our agency
• Lead calls with sales teams and clients reviewing SEM campaigns and providing optimization and analysis
• Other digital agency duties as assigned

Qualifications:
• Bachelor's Degree in marketing, advertising, communications, or a related field
• 5+ years working in search engine marketing/paid search marketing position
• 2+ years experience managing or supervising a junior SEM team
• Must have Google Ads Certification
• Must have expert level experience with Google Analytics, Google Search Console and Google Tag Manager
• Excellent organizational and leadership skills
• Must be proficient in MS office

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-g4wq61-3-145-93-221-42 in your application.