Full Time Job

Director, Social Talent Development

Sinclair Broadcast Group

Cockeysville, MD 7 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Director of Social Talent Development will be the key point person for Sinclair's roster of anchors, reporters, producers and other journalists to help define and grow their personal brands across all social platforms. To be successful in this role you must possess exceptional interpersonal skills, a deep understanding of the digital content landscape, and the ability to grow talent into impactful digital personalities.

• Track talent social handles and related analytics to ensure adherence to the company's growth-focused posting/sharing guidelines
• Oversee the development and implementation of talent- based social strategies aimed at increasing awareness and engagement for both the talent and news brands
• Maintain a finger on the pulse of social trends and elevate on-brand opportunities to the Creative & Content teams for possible execution
• Work directly with key on-air talent to develop and define their personal brand identity, and collaborate with Creative & Content teams and news management to bring it to fruition
• Liaise between both organic and paid Creative & Content teams to connect talent to new social opportunities
• Manage guest and influencer bookings for original video and audio programming
• Lead talent trainings in social content capture and publishing
• Consistently showcase up-and-coming talent for potential integrations

• 7-10 Years working with talent in broadcasting and/or digital publishing
• Extensive rolodex of agents, managers, and content creators
• Strong leadership skills
• Excellent communication skills
• Must be highly motivated, extremely organized, and have the ability to see beyond where we are and envision where we are going
• Must be comfortable with ambiguity and change that may come about as our team evolves over time

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-r0qm68-3-214-184-223-42 in your application.