Director, Data Strategy

Job Description

As the Director of Data Strategy, you will play a pivotal role in managing customer-related data flows across the Sinclair Digital ecosystem. You will oversee the collection, analysis, and utilization of various types of data, including anonymous and first-party data, platform data, analytics data, and performance data related to monetization. Additionally, you will lead a team of analysts responsible for extracting actionable insights from this data to inform strategic decision-making across the organization.

Responsibilities:
• Develop and implement strategies to optimize data flows across our digital ecosystem, ensuring seamless integration and efficient utilization of customer data, first-party data, platform-agnostic telemetry, analytical tools, and monetization data.
• Lead the design and implementation of data collection systems, processes, and tools to capture and store relevant data accurately and securely.
• Collaborate closely with engineers, architects, BI teams, leadership, and stakeholders to identify data needs and requirements for various initiatives and business objectives.
• Oversee the development, unification, standardization, and maintenance of data pipelines, data warehouses, and data lakes/platforms.
• Manage a team of analysts responsible for conducting data analysis, generating insights, and producing reports to support decision-making at all levels of the organization.
• Lead developing and implementing robust data governance frameworks, privacy policies, and compliance procedures to safeguard sensitive data and mitigate regulatory risks.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of data-related initiatives and ensure alignment with business objectives.
• Stay abreast of industry trends, best practices, and emerging technologies in data management, analytics, and digital media to drive continuous improvement and innovation.
• Provide leadership, guidance, and mentorship to team members, fostering a culture of collaboration, accountability, growth, and excellence.

Qualifications:
• Bachelor's degree in Computer Science, Data Science, Information Systems, or a related field; advanced degree (e.g., MBA, MS) preferred.
• At least 5 years of data analyst and management experience required.
• Proven track record of success in managing data-related initiatives within the digital media industry, with a focus on customer data, including first-party and/or third-party data flows, site and app telemetry, and revenue performance.
• Extensive experience with data management platforms (DMPs), customer relationship management (CRM) systems, Customer Data Platform (CDP), data analytics tools, and business intelligence (BI) platforms.
• Broad understanding of data privacy regulations and prior experience collaborating with data compliance and privacy operations.
• Strong leadership and managerial skills, with the ability to effectively lead and develop a team of analysts.
• Working experience with GA, GAM, Power BI, Tableau, Data Cloud, and/or BigQuery is desired.
• Excellent communication skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders.
• Analytical and solutions-oriented mindset, with the ability to translate data into actionable insights and strategic recommendations.
• Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a rapidly evolving industry landscape.
• Capability to function effectively within a matrix organizational structure.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

The base salary for this role is $180,000 to $190,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Jobcode: Reference SBJ-rzvk87-18-191-236-174-42 in your application.