Full Time Job

Senior Director, Brand & Program Marketing


New York, NY 07-27-2022
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
Showtime Networks Inc. (SNI), a wholly owned subsidiary of Paramount, owns and operates the premium service SHOWTIME®, which features critically acclaimed original series, provocative documentaries, box-office hit films, comedy and music specials and hard-hitting sports. SHOWTIME is available as a stand-alone streaming service across all major streaming devices and Showtime.com, as well as via cable, DBS, telco and streaming video providers. SNI also operates the premium services THE MOVIE CHANNEL™ and FLIX®, as well as on demand versions of all three brands. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®. For more information, go to www.Sho.com.
Overview & Responsibilities:

The Senior Director, Brand & Program Marketing develops and implements 360 marketing campaigns, serving as the brand steward across Showtime's award-winning programming including scripted and non-scripted titles providing leadership to ensure seamless day-to-day operations of the department.

This is an amazing opportunity to join a highly visible, fast-paced team passionate about crafting breakthrough consumer marketing campaigns!

Responsibilities include but are not limited to:
• Develop strategy and implement large-scale marketing campaigns from start to finish; accountable for reaching key goals among both internal and external partners.
• Serve as the cross-functional leader for assigned series/docs, liaising with teams including Campaign Management, Creative, Digital & Social Marketing, Media & Marketing Strategy, On-air/Multi-Platform, Distributor & Partner Marketing, and PR and ensuring cohesive campaigns.
• Craft campaign strategy, including series positioning, pillars, target audience, creative guardrails, and final marketing plan.
• Oversee development of foundational creative assets (key art, trailer) and manage team responsible for the execution of paid advertising plan, with tactics including, print, video, mobile, social, audio, OOH and activations.
• In collaboration with VPs, act as a point of contact for executive partners (e.g. Programming Executives and External Producers).
• Partner with Marketing Strategy to use insights & audience data to determine goals, key performance indicators and marketing effectiveness.
• Identify in-season opportunities, optimization and activate on post-analysis findings.
• Play a critical role in mentoring and leading junior members of the team.
• Supervise Manager & Coordinator level employees to guide overall career development in addition to their day-to-day role on individual projects and provide frequent feedback.
• Ensure any new processes have been properly communicated and implemented.
• Work in conjunction with the team to manage individual series budgets and the overall tracking of department budgets across series.

Basic Qualifications:
• 10+ years of experience in entertainment marketing at either a cable network, streaming platform or digital/social/branding agency with direct client experience
• Demonstrated success in planning and leading all aspects of 360 marketing campaigns, from messaging and creative development to execution to post-campaign recap and analysis.

Additional Qualifications:
• Excellent verbal, written, and interpersonal skills, entrepreneurial approach, and resilient spirit with experience navigating cross-functional organizations.
• Strong prioritization, attention to detail, and project management skills
• ability to build a collaborative, team-oriented environment by developing strong peer relationships.
• Ability to multi-task and adapt to a challenging, fast-paced environment.
• Comfortable working across all levels of a corporate organization.
• Ability to work both independently and with a team, mentor, encourage and lead others, proactively gather consensus from multiple internal partners, and switch tasks quickly based on shifts in priorities or urgent deadlines.
• Proven experience working with external agencies to implement marketing strategy/campaigns.
• Possess a creative outlook; are constantly looking for new ways to delight and inspire audiences.
• Have enthusiasm for and are a passionate consumer of entertainment content.
• A storyteller with a proven ability to partner with creative teams on high-quality print and A/V content.
• Easily understand social, audience and viewership data in order to make informed campaign decisions. Experience in digital creative, social media, and developing creative a plus!
• Can see the big picture while also maintaining a concentrated focus on the details.
• BS/BA in related field preferred.
• Master's degree in a related field (is a plus).

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rjw1nw-34-236-192-4-42 in your application.

Company Profile

BET Networks is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa.