Full Time Job

Growth Marketing Manager


New York, NY 03-05-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The SHOWTIME Subscription Marketing team focuses on crafting customer-centric marketing plans to accomplish our core task of driving sustainable and repeatable subscriber and revenue growth. The team is looking for a top-tier Growth Marketing Manager to help define, prioritize and push the vision for our next wave of growth through OTT streaming. The ideal candidate is a results-based growth strategist who is adept at full-funnel, fully-integrated planning and can support the execution and optimization of new customer acquisition and lifecycle marketing campaigns. This is a high-impact role that will report to our Sr. Director, Growth Marketing in the Subscription Marketing team. As a member of this team, you will lead strategic projects and implement our go-to-market plans through radical collaboration with a diverse group of disciplinary professionals across Brand and Program Marketing, Distribution Marketing, Marketing Communications, Performance Marketing, Media, Digital Marketing, Marketing Analytics, Research and others.

Job Responsibilities:
• Develop, lead and be accountable for our near and long-term growth planning for SHOWTIME OTT, maximizing subscriber and revenue growth across our streaming ecosystem
• Build scalable and effective marketing strategies through a quarterly planning framework that defines our business goals/metrics, identifies core audience opportunities and details the most efficient growth channels and tactics to deliver customer success/return
• Set the direction and work as part of a cross-functional group to drive metrics at every stage of the marketing funnel, ensuring continuity and cohesion throughout the customer journey
• Closely partner with Marketing Communications and Performance Marketing to translate strategy to impactful, high-performing creative that utilizes the SHOWTIME programming portfolio, including our award-winning Original Series, movies, docs and sports
• Cultivate relationships across the organization to support growth initiatives and projects, lead ideation, balance any competing needs and secure alignment with program marketing and key partner-specific efforts
• Elevate multicultural and inclusive marketing as a key component to our growth; provide strategic recommendations on how to engage diverse and underserved groups (including BIPOC and LGBTQ+ audiences) in authentic and culturally-significant ways and partner with our Multicultural Unit (MCU) to define a marketing roadmap that will build brand resonance and improve business results
• Synthesize and prioritize our marketing project pipeline, set goals and draft POVs around key business opportunities tied to our programming and seasonal/cultural moments
• Coordinate with internal/external research groups to continuously analyze subscriber behavior and our industry landscape to inform national and targeted growth marketing plans, including timing and targeting of sales promotions
• Maintain a firm grasp of the TV streaming ecosystem and brands vying for our target customer's attention and wallet; identify new opportunities to differentiate, create customer value and win market share through understanding of cultural trends and the competitive environment
• Own the development of presentations, one-sheets and reports for the Marketing senior leadership team
• Lead and optimize growth marketing budget and campaign spend



Job Qualifications:
• You have 4+ years brand and/or agency experience in entertainment, media, publishing, DTC and/or a subscription-based business
• You have a deep passion for all things consumer ­- a curiosity that continually pushes you to understand what moves and motivates them to make decisions and a desire to create better customer experiences that leads to better business outcomes
• You're a cultural omnivore that is passionate about business, entertainment and the business of entertainment
• You have hands-on experience with end-to-end marketing project planning, scaling campaigns and strong knowledge of digital platforms and marketing standard methodologies
• You interrogate the data to identify new sources of opportunity and propose action plans to make work more efficient and effective
• You're a driven strategic problem solver and doer who is self-motivated, yet collaborative
• You're an effective communicator who can explain complex ideas simply
• You can juggle projects and deadlines, prioritizing and moving fast to ship the most important work
• You take the work seriously, but not yourself


SHOWTIME continues to make its mark across the cultural landscape with one of the most successful programming lineups in television - featuring critically acclaimed original series, provocative documentaries, box-office hit films, comedy and music specials and hard-hitting sports. SHOWTIME has an unparalleled roster of hit original content, including some of the top scripted series in cable: SHAMELESS and BILLIONS. The network is the home to rich, bold and inventive storytelling in series like THE CHI, THE L WORD: GENERATION Q, CITY ON A HILL, WORK IN PROGRESS, BACK TO LIFE and BLACK MONDAY, along with limited series THE GOOD LORD BIRD, YOUR HONOR and THE COMEY RULE. Unscripted programming includes the brand's first ever late-night talk show, DESUS & MERO. Recent lauded docu-series and documentary films include COUPLES THERAPY, LOVE FRAUD, OUTCRY, THE REAGANS, KINGDOM OF SILENCE and BELUSHI, as well as Emmy®-winning news series VICE and political documentary series THE CIRCUS.

FUNCTION: Marketing/Promotions