Campaign Manager – Ad Operations
Job Type: Full-Time Staff
• Brand/Division Overview:
The Ad Operations team's primary goal is to grow global revenue in partnership with direct sales, programmatic direct, and internal buy-side marketing teams. We work closely with teams throughout the organization (including media, sales, product, marketing, analytics, and pricing), providing ad operations expertise to drive consistent and scalable campaign execution. We strive for best-in-class operational excellence and take pride in our craft!
• Role Details:
Key contributor to our Ad Operations team supporting the CBS Sports Digital Group. The Campaign Manager will have the unique opportunity to own publisher ad operations for strategic initiatives across the CBS Sports portfolio. Take ownership of detailed online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. We are looking for focused, meticulous, accountable person who can bring an ownership mentality to the table. The ability to break down and communicate complex technical, operational information to non-subject matter experts is a big plus!
Set up and manage direct digital advertising campaigns; focusing on timely, accurate implementations, and full campaign deliver
Ensure all creative asset specifications and ad policies are met before launching of new executions
Monitor, analyze, and optimize campaign performance against delivery and KPI objectives
Proactively conduct in-depth QA through the use of debugging tools
Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption customer concerns
Establish and successfully handle implementation timelines for all internal stakeholders
Coordinate asset hand-off with the client and internal teams; while proactively communicating updates and setting expectations with all stakeholders
• Key Projects:
Campaign Manager will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
Join kick-off calls with clients to understand advertising specifications and discuss custom or complex executions
Build first-hand knowledge of publisher side advertising technology to consult with partners on best practices
Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic, etc.) and utilize that knowledge to update or build new processes that support changing industry needs
1-2 years experience managing digital advertising campaigns
Proven experience with ad serving platforms (i.e. DFP/GAM)
Demonstrated ability to think critically and solve complex problems
Extreme attention to detail
Proficient in all Microsoft Office applications particularly Excel (pivot tables, lookup, and formulas)
Possess strong organizational, verbal, and analytical skills
Excellent communication and interpersonal skills
Proven ability to see the ''big picture''-- Recognize and prioritize concurrent projects with different timelines to increase revenue and client satisfaction
You might also have -
Experience with third-party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Knowledge of Programmatic advertising
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-r1164v-34-231-243-21-42 in your application.