Full Time Job

Associate Integrated Marketing Manager


New York, NY 08-25-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Overview & Responsibilities:
Our Viacom CBS Digital Integrated Marketing team focuses on three key areas: Business, People, and Culture.
Our business mission is to drive revenue by translating and crafting assets into innovative and impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, helping clients to achieve their KPIs. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world-class design and production capabilities to develop solutions that drive results.
Our people are our greatest asset. We truly believe in career growth and development and have invested in tools that help all team members advance their careers.
Our culture is based on trust, teamwork, and transparency. We embrace diversity and inclusion and value both personal and professional success.

The Integrated Marketing, Digital Strategy team represents the voice of our digital business units (CBS Digital, CBSN, CBS Sports Digital, Paramount+, PlutoTV, AwesomenessTV) within the digital ad sales organization. The team is charged with strategic management, market positioning, opportunity development, and the post-sale activation of custom media solutions.

The Associate Manager of Digital Strategy, Entertainment is responsible for developing and advancing sponsorship strategy for CBS Entertainment (Primetime/Late Night/Daytime and Specials) and CBS Media Ventures (Entertainment Tonight, ET Live, Inside Edition, Rachael Ray, The Drew Barrymore Show, and The Doctors), empowering and educating Sales on Entertainment solutions for brands, and innovating and improving our digital offerings in response to evolving client needs. The Digital Strategy team manages the sales process from ideation to execution. Come join our team!

The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will support and specialize in pre-sales, helping to manage RFP responses, content ideation, and general presentation materials across multiple brands and dayparts.

Your responsibilities will include:

Handling the pre-sale process of sponsorships and custom brand programs, including RFPs, materials for client meetings, and pitches, ensuring all collateral and concepts align with the respective brand and are approved by all appropriate parties.

Supporting the development of custom content and sponsorship opportunities, architecting solutions that excite media buyers, deliver value to our audience, and drive revenue for ViacomCBS.

Supporting the creation of sales marketing collateral, positioning business unit assets (i.e. shows, tent poles, features, etc.), in a positive light, maximizing client relevancy and ViacomCBS competitive distinctness.

Collaborating with many cross-functional groups across VCBS to respond to Sales requests

Contributing to brainstorming sessions and weekly editorial meetings, keeping and distributing notes and records to internal stakeholders.

Representing the business unit as an internal expert and key point of contact for both sales and integrated marketing, answering questions, educating on sponsorship opportunities, and facilitating sales enablement initiatives that drive efficiencies and growth.

Contributing to in-bound RFP requests, priority client programs, and business-wide ad sales growth initiatives by bringing a highly valued business unit expertise.

Supporting team advancement projects (e.g. internal process audits and improvements) that create new efficiencies and improve work quality.

Maintaining a pulse on the media industry, including assisting with competitive marketplace analysis to better understand where clients are spending ad dollars.

Basic Qualifications:
• 2+ years marketing experience
• Strong storytelling, writing, and communication skills, with an understanding of how to craft and evolve narratives
• Proficiency in presentation software (e.g. PowerPoint, Google Slides, Keynote) with an eye for aesthetics

Additional Qualifications:
• Strong grasp on culture, with a keen understanding of what is relevant and able to spot upcoming trends.
• Talent in distilling complex information into simple, memorable terms.
• Detail-oriented with the ability to multi-task and manage various projects.
• Positive, insatiably curious, inventive and resourceful, with a strong work ethic!


ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d97859-3-227-235-216-42 in your application.