Director, Brand Strategy, Entertainment - Hybrid

Job Description

The E.W. Scripps Company is hiring a Director, Brand Strategy who will oversee Brand Strategy across assigned entertainment brands. Lead a team responsible for managing the strategy, execution and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid position that can be located in Atlanta or NYC.

WHAT YOU'LL DO:
• Develop and implement strategy to increase visibility and exposure.
• Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
• Manage and coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
• Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives. Manage productivity and effectiveness of those plans and continually optimize for success.
• Devise and execute content marketing plans that promote market leadership and support marketing efforts.
• Produce creative and copy to support best practices for use across consumer, trade and press outlets.
• Stand out as a brand expert and support industry relationships to deliver and exceed the company's marketing and revenue goals.
• Evolve our corporate and individual brand's visions, positioning and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
• Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.

WHAT YOU'LL NEED:
• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 10+ years of experience in related field preferred
• Prior managerial experience preferred

WHAT YOU'LL BRING:
• Ability to think strategically, execute quality output under tight deadlines
• Strong time management skills and ability to effectively multitask
• High level of creativity, ability to think ''outside the box''
• Strong brand management focus
• Strong presentation skills and ability to lead meetings
• Proven contract negotiating and supplier management skills
• Superior oral and written communication and analytical skills
• Ability to work well independently and on a team
• Scripps offers a hybrid working option for this position

Jobcode: Reference SBJ-rzbo87-18-117-9-230-42 in your application.