Manager, Marketing

Job Description

Manager, Marketing (Stockton Kings)

The Manage r, Marketing will develop and execut e strategic marketing campaigns for the G-League franchise of the Sacramento Kings. The Manager will work cross-functionally with other departments (including Ticket Sales, Corporate Partnerships, Entertainment, and others) and act as the liaison with the Creative team to produce marketing materials that reach business goals.

This full-time position is located on-site in Stockton, CA.

Key Responsibility Areas:
• Collaborate with other departments to align on business goals and develop marketing strategies that benefit the organization. Identify
opportunities to integrate campaigns throughout Marketing, Communications, Corporate Partnerships, Ticket Sales, Entertainment, and Community Impact.
• Primary areas of focus will include driving revenue through ticket sales, developing the fanbase, strengthening brand recognition, supporting the in-arena fan experience, and assisting in the development of co-branded promotions with corporate partners.
• Serve as the liaison with the Creative team, ensuring assets for advertising and other projects are delivered on-time, on-brand, and on-budget. Write creative and media briefs providing clear direction on all campaigns and events. Work closely with designers from concept through completion.
• Drive key business results through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics.
• Plan and purchase media when necessary to strengthen campaigns. Serve as the point of contact for promotional agreements (paid and trade) with media partners, as needed.
• Manage regular email campaigns including newsletters and ticket sales initiatives in close collaboration with the Business Intelligence team.
• Work closely with the Digital team to ensure promotions are represented on StocktonKings.com and relevant social channels.
• Monitor tracking mechanisms for campaigns to help evaluate overall effectiveness, and identify strengths and opportunities.
• Collaborate on theme night concepts that provide memorable in-game entertainment and activation opportunities for corporate partners, plus drive ticket sales.
• Manage the creation of promotional items and marketing collateral.
• Cultivate and utilize a keen understanding of our customers and market for effective campaigns.
• Manage the marketing budget and season-long marketing calendar.
• Manage the development and workload of the Marketing Intern.

Qualifications:
• Bachelor's degree from four-year college or university in Business, Marketing, or related field
• 5 years related experience preferred, ideally in the sports and entertainment industry
• Proven track record
of developing, executing and measuring marketing campaigns
• Ability to champion a strategic vision with different groups and
opinions
• Excellent communication skills and experience with creative copywriting
• Exceptional writing and proofing skills
• Must be detail-oriented with the ability to multi- task
• Proven prioritization and organizational skills
• Knowledge of project management tools and concepts preferred
• Ability to work nights/weekends and have a flexible schedule

Compensation:

The offer range for this full-time, non-exempt position is $60,000 - $65,000. Final offers for this role will be made within the parameters of the offer range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:
• Comprehensive Medical, Dental, and Vision benefits for employees and dependents
• Paid Time Off + 11 Paid Holidays
• Employer 401K match
• Flexible Work Schedule
• Sacramento Kings home game tickets, team store discounts, and more!

Jobcode: Reference SBJ-rb0oxy-3-145-143-239-42 in your application.