Full Time Job

Digital Marketing Manager

Roc Nation

New York, NY 12-07-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Title: Digital Marketing Manager (EQ)

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation is looking for a Digital Marketing Manager for Equity Distribution (EQ). This position reports to the President of Equity Distribution and serves as a key member of the Roc Nation Digital Music Team servicing Equity Distribution, maintaining its socials and general team support. The role will support continued development and growth for a diverse roster of emerging artists. Responsibilities will include developing paid media strategies that support the respective goals and reach for artist and single releases, facilitating requests between partners, managers and artists & maintaining social platforms and developing growth strategies for the brand's social media channels.

The Digital Marketing Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:
• Community Management: Lead overall strategy and execution of EQ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
• Email Marketing: Develop email marketing experience, launch and manage email marketing campaigns, showing an understanding of CRM systems, possess experience reporting and analyzing data and demonstrate expert level knowledge of basic computer systems
• Reporting and Analysis: Liaison with the Data team to compile and distribute regular​ reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Team Support: Includes general administrative duties including but not limited to​ maintaining team calendar, managing client database, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties, as assigned by manager

• Strong oral/written communication skills
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• 2-4 years experience managing the use of and/or relationships with social platforms
• 2 - 4 years experience managing paid social media campaigns across platforms including, but not limited to Youtube, Instagram/Facebook, Snapchat, and TikTok
• 1 - 3 years experience managing and creating email marketing campaigns and developing an email marketing audience.
• Ability to research, conduct successful outreach & manage an on-going social influencer database
• Extensive knowledge of and passion for the music market
• Experience growing the following and engagement for a brand's social media accounts
• Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• The drive to take initiative, work independently and be accountable while also working as 
a team player who is collaborative, positive and flexible
• Bachelor's degree in a related field preferred
• Experience running reports and exporting data from Google Analytics, email service 
providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs​

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.


The preceding intern description has been designed to indicate the general nature and level of work performed by interns within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of interns assigned to this position.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation

New York City Hiring Range*: $80,000 - $100,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position from New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee's salary history will not be used in compensation decisions

Jobcode: Reference SBJ-d5m663-44-213-63-130-42 in your application.

Company Profile
Roc Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.