Associate Social Editor

Job Description

Role x You

You are a creative, data-driven thought leader who will play a key part in Refinery29's off-platform visual storytelling, specifically on TikTok. You must have extensive knowledge of this platform and others (Instagram, Snapchat and Twitter a bonus), experience collaborating with the community, and a desire to be on the cutting edge of audience development. Superior organizational abilities, excellent communication skills, and attention to detail are a must.

Role x Team

Grow Refinery29's smart, driven, and stylish social-first audience through expansive, creative storytelling. Become a central point of contact for our editorial leads, advising on platform and format to bring their ideas to life, underpinning decisions with data, and reporting to the Social Media Director and Senior Social Editor.

In the short term you will…
• Oversee daily content scheduling across TikTok, ensuring a regular cadence of series and balance of new formats with a focus on vertical video creation.
• Work closely with the editorial team to ideate packaging of stories, live reporting, and new and creative executions on various platforms.
• Coordinate the design, production and deployment of social first visual and motion assets by working closely with the Art team.
• Work closely with analytics for optimized reporting, and be comfortable to analyze content performance using analytics tools (CrowdTangle, Google Analytics, Buzzsumo, Domo).
• Use editing tools to record, cut, and edit videos to live natively on the platform.

After 6 months in this role you will…
• Generate and pitch social-first video that will resonate with global audiences and align with business goals of the company.
• Keep abreast of the next-gen talent and primary sources who represent what R29 stands for, partnering with them on content creation to help present our brand to new audiences.
• Help manage the platform's social budget, maximizing spend for results, aligning to OKRs.

And after a year you should be…
• Ideating around new tools (TikTok Live, e.) and testing in innovative ways
• Support & coordinate the design, production and deployment of social first and projects
• Report on success, identifying trends and opportunities

Responsibilities:
• Work closely with US and UK editorial and affiliate teams, to produce mission-driven social first content and projects working hand-in-hand with editorial
• Analyze and create reports on audience data and make recommendations for maximum growth and impact
• Build an active and engaged Gen-Z audience on our platforms
• Identify, approach and negotiate with external talent to work with Refinery29 for social content
• Keep abreast of all industry news and updates across social platforms and their technologies that might affect performance
• Provide strategic insight to the business on archetypes, best practice and story positioning, feeding back to our commercial team on where there could be monetizable opportunities

You have these:
• 1+ years of consumer-facing social media management or similar roles
• Extensive knowledge of the TikTok app and all of its features
• The ability to shoot and edit vertical video quickly and on brand
• Clear understanding of audience development strategies and best practices and an understanding of video and platform optimisation
• Strong copywriting skills
• Comfortable analyzing content performance using analytics tools (CrowdTangle, Google Analytics, Buzzsumo, Domo, Adobe Creative Suite)
• Strong leadership, communication, and management skills
• A love and an eye for Refinery29's aesthetic is a must!

We'd love if you also have these:
• Energized working in a fast-paced, high volume operation
• College degree preferred
• A native understanding of social media
• Collaborative and open to feedback in pursuit of constantly pushing content to new heights
• Extremely organized but with attention to detail
• Outstanding creative ideas and sound editorial judgement
• A highly creative mindset and a knowledge of fashion, beauty, and social media trends

Equal Opportunity Employer:

VICE Media (VICE.com, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

This position is not eligible to be performed in Colorado.

This position is represented by a labor union and covered by one or more collective bargaining agreements.

Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.

The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Pay Range Details:

New York/California: 60,000 - 62,500 USD
Outside New York/California: 60,000 - 62,500 USD

Jobcode: Reference SBJ-d8330m-18-116-65-119-42 in your application.