Full Time Job

Sr. Manager - User Acquisition &Growth

Pluto TV

Mexico City, Mexico 03-01-2023
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Join our Paramount International Streaming team! Paramount delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. Paramount is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes Paramount streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. Paramount media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.

Location: Mexico City


This role oversees the growth strategy and execution for paid growth channels of our

AVOD (Pluto TV) and SVOD (Paramount+ and Noggin) businesses, with the objective of

reaching the number of subscribers, revenue and overall acquisition costs.

The role will manage the data driven full growth funnel marketing for OTT within Spanish

Latin America, based on rapid experimentation and validated learning. Defining together

with the team for each step of the funnel, the traction channel and the content/copy and

UX associated.

This position also champions the consumer journey for the D2C products within the

streaming organization. The role reports to the Latin America User Acquisition & Demand

Marketing Senior Director.
• Drive audience acquisition and growth strategies.
• Delivering the Growth goals around Subscribers, CAC, LTV, funnel efficiency,

Churn and ARPU.
• Work with International team around the development of the growth stack and

analytics tools.
• Managing third party agencies to successfully face demands and goals we can't

support with internal team members.
• A/B testing coordination with the International Team.
• Execute performance and growth activities to reach subscription acquisition.
• Own and present to leadership key performance metrics around customer

acquisition, cost per new customer, etc.


As responsible of the growth marketing, you will be responsible for the following:
• Execute strategy to grow user baser, including directly program

campaigns for multiple platforms (e.g., Facebook, Goolge, etc.).
• Track record of success and growth.
• Develop, manage, innovate and lead strategies to grow user acquisition.
• Leverage and exploit opportunities for new initiatives, products and

subscription services.
• Implement strategies that build audience and unlock growth.
• Translate strategies, objectives and business targets into successful

programs and campaigns using effective tactics and methodologies.
• Maximize acquisition and campaign efficiencies across channels,

partners, and platforms.
• Analyze challenges, identify alternative solutions.
• Develop, monitor and constantly evaluate ROI.

• Minimum 5 years' experience in direct to consumer growth marketing,

with proven success achieving goals.
• Experience also in media and subscription would be a plus. Capacity to

collaborate with different areas involved in the growth initiatives

(Product, Marketing, BI, creative, content).
• Capacity to coordinate with International, and with different teams

• Ability and flexibility to adapt to changes in schedules and delivery.

Understanding of overall cross-platform attribution.
• Excellent data analysis skills, analytical mind and

curious/entrepreneurial mindset.
• Track record of success in developing and optimizing marketing

automation tools.
• Product/CRM expertise leading development and partnering in

execution of test plans, automation efforts, and maximizing

channel/communication impact.
• Deep understanding of digital marketing analytics, tracking program

performance, and testing results.
• Good communication and presentation skills.
• Excellent proficiency in verbal and written communication in Spanish and

English. Portuguese is a plus.
• Excellent interpersonal skills, entrepreneurial mindset and resilient spirit

with experience navigating cross-functional organizations

• Knowledge in TV Content.
• Consumer of entertainment content and interest in it.
• LATAM market experience.
• Capability to work in a fast-paced and constantly changing environment.

• BS/BA in related field preferred.
• Master's degree in a related field (is a plus).

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-reb017-34-239-173-144-42 in your application.