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Full Time Job

Sr Manager, Media Strategy

Pluto TV

New York, NY 05-16-2024
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Overview:

The Data & Marketing Group plays a central role in the Paramount Streaming Group, responsible for the Consumer & Growth Marketing, Data & Insights and Business Operations for Pluto TV & Paramount+ at the cornerstone of growth across the free and pay streaming markets.

The Sr Manager, Media Strategy is responsible for helping drive the paid media strategy for Pluto TV Brand and Content campaigns. This role leads the paid media approach across traditional and digital, including TV, OOH, direct digital, audio, experiential/partnerships and across our Paramount Owned + Operated Portfolio media.

This role sits within the larger Media and Acquisition team and will partner closely with Brand & Content Marketing team, the media agency, and media partners to drive collaboration, efficient use of our media investment and best in-class entertainment campaigns. The ideal candidate has a strong background in executing media campaigns that drive measurable results and thrives in a fast-paced environment with the ability to work on multiple campaigns at a time. This individual is a digital native with strategic marketing sensibilities and a passion for innovation, with the desire to become a well-rounded cross-channel media guide. Join the team!

Responsibilities:
• Drives the paid media strategy for Pluto TV Brand and Content campaigns, partnering with the Brand Marketing Team, from briefing through measuring performance.
• Ensures campaigns have cohesive and integrated go-to-market media strategies and helps to drive cross-campaign alignment to fuel growth with full funnel media investment planning.
• Manages the media agency with project prioritization, media budgets, and meetings.
• Provides creative brand expertise to our external media agency to finesse partnerships and refine creative executions for maximum impact.
• Partners with collaborators across the marketing team to translate marketing strategies into tangible media activations with Pluto-lens.
• Works across Paramount to coordinate, plan and measure Owned + Operated media.
• Builds strong partnerships with key media partners to make the most of investment, ad formats, testing and learning opportunities.
• Contributes to a culture of sharing of best practices, creating actionable and easily interpreted reporting in collaboration with the agency and analytics team to uncover media and creative performance insights.

Basic Qualifications:
• 6+ years relevant work experience in media strategy at a brand or agency
• Previous media/entertainment/streaming experience preferred.

Additional Qualifications:
• Bachelor's degree or equivalent media strategy experience
• Proficient in the digital space and able to make data-driven decisions and recommendations.
• Proactive, diligent, accountable, and enthusiastic
• Excellent communication/interpersonal skills, including both written & verbal skills
• Experience working in highly cross-functional and matrixed organizations; a natural collaborator who enjoys working across teams.
• Ability to adapt rapidly in an agile environment with shifting priorities - balance cross functional teams' needs, reacting quickly, dynamically, and intelligently.
• Ability to both think strategically and execute tactically.
• Experience making pitches to executive-level audiences and working directly with creative partners.
• Savvy in building decks and able to synthesize strategy and plans for various audiences.
• Proven self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work in a fast-paced environment.

#LI-Hybrid

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Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,600.00 - 125,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-g42k5y-44-223-39-67-42 in your application.

Salary Details
Salary Range: $85,600 to $125,000 Per Year ($ USD)