Director, Marketing & Advertising

Job Description

The Pirates Why

The Pittsburgh Pirates are a storied franchise in Major League Baseball who are reinventing themselves on every level. Boldly and relentlessly pursuing excellence by:
• purposefully developing a player and people-centered culture;
• deeply connecting with our fans, partners, and colleagues;
• passionately creating lifetime memories for generations of families and friends; and
• meaningfully impacting our communities and the game of baseball.

At the Pirates, we believe in the power of a diverse workforce and strive to create an inclusive culture centered in Passion, Innovation, Respect, Accountability, Teamwork, Empathy, and Service.

Job Summary

As the Director, Marketing & Advertising you will have an opportunity to connect the Pittsburgh Pirates brand to our customers. To be successful you will be a high-energy innovator with a spirit of creativity, ingenuity, adaptability, and resiliency. You will be a brand and culture ambassador who brings pride and optimism to our team.

The Director, Marketing & Advertising is responsible for the planning and implementation of the media buying elements of the sales and marketing strategy designed to increase brand awareness and ticket and sponsorship sales.

Responsibilities

Primary:
• Lead club's digital marketing efforts including email marketing, pirates.com presence, MLB Ballpark app, paid digital advertising efforts and relationship with MLB
• Independently negotiate media buys, placement and traffic as well as marketing partnerships to drive ticket sales
• Partner with the Business Intelligence department to create automated campaigns, drive ticket sales and analyze advertising efforts
• Translate advertising performance metrics into insights-driven strategies that grow audiences, drive engagement, and increase ROAS
• Serve as MLB's primary club contact for prioritization of projects and updates as well as the standardization of content delivery
• Collaborate with Social and Content Strategy team to drive a seamless and integrated experience across all Pirates platforms
• Work effectively with the club's creative team on all advertising asset and campaign deliverables
• Lead and develop team members toward organizational and personal goals
• Reconcile all media invoices and affidavits with ad placement budget.

Secondary:
• Other duties as assigned by the Senior Director, Marketing.
• Evaluate developments, trends and consumer research in the entertainment industry.

Requirements

Required:
• Five years + experience in digital and traditional media placement
• Bachelor's degree in Marketing, Communications or Business
• Proficiency in Microsoft Office Software

Desired:
• Management/supervisory experience
• MLB experience

Jobcode: Reference SBJ-gpej04-3-143-23-176-42 in your application.