Marketing Manager - Brand Strategy and Member Engagement

Job Description

MARKETING MANAGER – BRAND STRATEGY AND MEMBER ENGAGEMENT

Marketing

Footprint Center

Phoenix, Arizona

Suns Legacy Partners includes several companies and many different departments that support the Phoenix Suns, Phoenix Mercury and Footprint Center.

Would you like to win championships and create sustained success? Suns Legacy Partners is looking for individuals that are committed to pursuing excellence and be part of creating memorable experiences.

We are seeking an experienced and highly motivated individual to join our team as a Marketing Manager – Brand Strategy and Member Engagement with the Marketing Department. This position will work cross-functionally to develop detailed marketing strategies and execution plans to drive fan engagement and revenue outcomes with a continued focus on customer journey. They will also be responsible for collaborating with Ticket Sales and Service teams to create and complete targeted campaigns focused on growth and retention of season ticket membership base, single game sales, partial plans, suite/premium offerings and group sales. Core focus is to act as a campaign architect in the facilitation of all interpersonal deliverables required to successfully implement and recap each campaign. Collaborate with heads of Ticket Sales and Service departments to identify, execute, and recap strategic campaigns while serving as campaign lead (project manager) in the submission and facilitation of all Ticket Sales and Service campaign requirements (creative requests, task submissions, VO copy, etc…). Work with Digital Strategy team in the scheduling and deployment of ticket related messaging. The Marketing manager will also produce and share ideas for promotional events and/or activities in support of the Ticket Sales and work directly with Life Cycle Marketing team to develop strategies to support tickets sales. Traffic television and radio marketing materials to local broadcast affiliate and internal team members, plan grassroots marketing efforts, including working with local events vendors to develop a strategy, planned attendance, and recapping success, and lead all aspects of street team efforts at local events and in-arena functions. In addition to Suns duties the Manager will also assist in developing plans in support of Phoenix Mercury ticketing goal.

Suns Legacy Partners (SLP) strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many departments, many SLP employees participate in the SLP Hybrid Work Program and are able to work remotely in their homes, and/or in offices. All work, including remote work, should be performed within Arizona..

What Will You Do:
• Lead single-game ticket sales marketing strategy
• Membership Sales and Retention marketing strategy
• Lead 68 Reserve waitlist and secondary membership engagement and affinity strategy
• Premium Area and Suite ticket marketing
• Development and distribution of ticket sales and promotional messaging, copy, static and audio/video assets

What We Need From Our Manager:
• Strong drive to develop creative solutions and programs
• Ability to multi-task with minimal direction
• Strong interpersonal and project management skills
• Proactive and highly adaptable with a positive team spirit
• Ability to interact with other team members in a positive manner
• Experience working with Ticketmaster products
• Knowledge of marketing concepts
• Excellent communication skills
• Collaboration skills
• Problem-solving skills
• Ability to develop and present impactful and clear presentations
• Microsoft Suite experience
• Self-motivated and driven to meet deadlines and defined objectives

Supervisory Responsibilities:
• Minimum of five years of experience in successfully supervising, mentoring, and coaching a team

Experience/ Education Requirements:
• Bachelor’s degree in Marketing, Communications, or closely related
• 3 - 5 years of experience developing strategic marketing plans
• 3- years’ experience working in sports or entertainment entity or marketing agency
• Ticket sales or marketing of ticket sales products preferred
• Account and retention marketing experience preferred

What You Can Expect:

The work environment characteristics described here are representative of those that must be met by a teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Flexible schedule to include weekends, evenings, and some holidays to meet business needs
• Ability to transit throughout the arena for long periods of time
• Occasional travel from time to time for professional development
• This position works mainly indoors, removed from extreme weather; exposure to weather is <5%
• S-Sedentary Work – Exerting up to 10 pounds of force occasionally
• Position is predominately computer-based, requiring the use of a computer monitor
• Must be able to carry on a conversation both on the phone and in-person
• Ability to Read, Write & Speak in English

Wide range of fulltime benefit options including
• Medical, Dental and Vision coverages
• Life and Disability options
• Vacation, sick and holiday leave programs
• In-arena work requirements with the potential of hybrid schedules based on each role and department.

Perks:
• Discounts at Fanatics Team Shop
• Tickets available for Phoenix Suns, Phoenix Mercury and Rattlers games

Visit our Culture page learn more about our culture and work environment

Suns Legacy Partners, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For questions about this career opportunity, please contact our People & Culture Recruiting team at SLPrecruiting@suns.com

Jobcode: Reference SBJ-re2bj8-18-224-32-86-42 in your application.