Manager, Social Media & Fan Engagement

Job Description

The Manager, Social Media & Fan Engagement is a full-time position, that reports to the General Manager, Clearwater Threshers. This position is tasked with the creation and growth of digital and social media platforms/campaigns. Secondary duties include producing content for team publications, audio and video productions, and managing the Phun team.

JOB RESPONSIBILITIES:
• Responsible for managing Threshers and BayCare Ballpark social media accounts
• Further develop, own, and manage the ''voice'' of the Threshers across all social platforms, monitoring accounts on an ongoing basis and engaging in real-time customer service
• Manage and execute content calendar for all social channels, initiatives, and events
• Utilize social media tracking tools to produce weekly reports that evaluate the performance and effectiveness of campaigns, providing educated recommendations based on these results
• Support the advertising sales team in the planning and coordination of sponsored partner initiatives and activations
• Oversee strategy for such content including in-game coverage, team news & info, mascot, and community initiatives, among others
• Monitor and track Threshers-related activity across all relevant social media platforms
• Work closely with the General Manager to facilitate the growth of digital and social media initiatives
• Assist with executing paid digital marketing efforts
• Collaborate with MLB PDL and internal departments on digital and social media campaigns
• Strategize with internal content & creative teams to develop engaging social media content from concept to execution
• Contribute creative ideas for different executions of in-game elements
• Assist with planning and execution of entertainment for theme nights and promotional events
• Help in executing game-day in-game promotions
• Emcee on-field promotions that provide an entertaining and family-friendly environment
• Write and host promotional video content
• Hire, schedule and manage the Phun Team
• Develop and execute pocket schedule distribution plan
• Assist in writing & producing both internal and external presentation materials
• Edit and produce content for publications and website
• Other duties as assigned

SKILLS AND QUALIFICATIONS:
• Bachelor's degree in Communications, Marketing, or related background
• 2-3 years of social media and digital marketing experience in a professional setting
• Strong desire to stay up to date with current social media/digital advertising trends
• Effective communicator across multiple departments
• Exceptional organizational and time management skills
• Bilingual (Spanish) skills are a plus
• Basic graphic design experience (Photoshop/Illustrator)
• In-depth understanding of the game of baseball
• Ability to work all Phillies Spring Training and Threshers home games plus special events
• Ability to work long hours, nights, weekends, and holidays
• Extensive knowledge of Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat
• Must be detail-oriented
• Ability to conceptualize unique content ideas and follow through to implementation

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Jobcode: Reference SBJ-gx8b21-216-73-216-42-42 in your application.