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Full Time Job

Senior Analyst, Consumer Insights

Penguin Random House

New York, NY 03-21-2024
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Senior Analyst, Consumer Insights - (Open to remote)

The Penguin Random House corporate Consumer Insights team's purpose is to translate readers' needs that unlock growth opportunities for Penguin Random House. If this sounds like a mission you're excited about, keep reading...

We are seeking a Senior Analyst who loves to explore trends, reveal the consumer ''why,'' and spark creative solutions. This role will report into the Director, Consumer Insights, and work most closely with the Sr. Manager, Children's Insights.

You will:
• Be a multi-modal researcher involved in different quant, qual, social listening, and trends analysis to address business questions from publishers, sales, editors, marketers, and publicists.
• Use third-party and owned analytics tools and data sets to support our research, including syndicated survey platforms, social listening and social media platform analytics tools, and website analytics.
• Curate content for our proprietary insights website, and promote research findings with internal stakeholders .
• Position insights to influence key areas of the business, including trends, genre research, and retailer and shopper data.
• Get exposure to a wide variety of stakeholders and business needs, with lots of opportunity to grow research and strategic skills.

You are:
• A curious, flexible researcher
• A culture enthusiast who wants to know the ''why?''
• A compelling storyteller, comfortable with weaving different data sources for a clear, impactful story
• A detailed and organized analytically minded researcher
• A conscientious and detail-oriented teammate
• An open-minded collaborator

We're looking for:
• Minimum of 3 years of consumer insights analyst experience in a business or agency setting
• Strong aptitude in learning new tools and methodologies
• Experience creating PowerPoint reporting for business lead stakeholders; proficient in Excel (ex: crosstab analysis)
• Persuasive communication and writing skills
• Strong interest in children's media
• Experience in trends analysis and/or synthesizing trends insights alongside quantitative insights
• Interest in reading and book publishing (NOTE: no prior publishing experience required)
• Pluses:
• Social media platform and listening analysis
• Q or related research software experience
• Children's media experience in a research or content role
• WordPress experience, content/project management

About you: We would love to hear about you! Please include something about your passions and interests in your cover letter to help us get to know you better.

Applications are due by April 10.

The salary range for this position is $75,000 - $79,000. All positions are currently eligible for annual profit award or bonus, subject to company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Jobcode: Reference SBJ-gm0zk6-3-230-143-213-42 in your application.

Salary Details
Salary Range: $75,000 to $79,000 Per Year ($ USD)
Company Profile
Penguin Random House

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.