Marketing Manager, Berkley

Job Description

Marketing Manager, Berkley (Open to Remote)

When you glance at your bookshelf, are all the spines B for Berkley? Have the past books you have read fall within one of these genres: a romance, a mystery/thriller, women's fiction, historical fiction, or sci-fi/fantasy? Are you ready to take your skills to the next level in promoting books and being mentored for a career in marketing? Then this might be the role for you!

Berkley is seeking a highly creative and strategic individual to join the team as a Marketing Manager. In this role, you will work on a variety of titles from all genres that Berkley publishes. You will be responsible for attending author meetings, creating and implementing marketing plans, booking advertising for your titles, and contributing ideas to the Berkley brand. Reporting to the Director of Marketing, the Marketing Manager will be responsible for marketing for their titles, both frontlist and backlist.

Please apply by the due date of May 3, 2024 and include your resume and cover letter.

Specific responsibilities include:
• Creating and executing full marketing plans: from prepublication strategy to consumers, booksellers, and librarians, including a social media campaign, to at-launch publication advertising campaigns
• Communicating directly with authors, agents, and editors about the campaign
• Explaining social media strategy, newsletter set-up and strategy to authors and agents
• Exploring cross-promotions including sweepstakes with other imprints/houses and partnerships
• Analyzing data of ad campaigns, from paid social to vendors, to book most effective vendors for titles
• Managing and maintaining budget for each title
• Collaborating with the team on seasonal promotions and contributing ideas to brand's social media content and strategy

Please apply if you meet the following minimum requirements:
• Atleast 4 years of marketing experience
• Strong analytical skills
• Ability to work independently and collaboratively
• Superb written and verbal communication skills
• Highly organized with a strong attention to detail
• Proficient with Word, Outlook, PowerPoint, and Excel or Google Docs/Sheets/Slides/Forms
• A keen understanding of book marketing a plus
• Knowledge of Adobe Photoshop a plus
• Knowledge of Google, Facebook, Tiktok, and Instagram advertising a plus

For any questions you may have, please refer to our FAQ page here.

The salary range for this position is $70,000-$73,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Jobcode: Reference SBJ-gk0yo8-18-116-36-192-42 in your application.