Full Time Job

VP, Sports Brand Marketing


New York, NY 01-30-2024
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Job Description

The Position

Peacock is seeking an experienced, innovative, and collaborative leader to oversee Sports Marketing reporting to the EVP, Brand Creative & Marketing. As the Vice President you will be responsible for leading a cross-functional team of experts in creative, strategy, media, and operations to bring to life the story of the Peacock brand in sports. Keys to the success of this role are a strong sense of collaboration with leaders and key stakeholders across Peacock and NBC Sports and a willingness to take big swings to make our brand and campaigns stand out from the crowd. This leader must be able to steward best-in-class campaigns that positively shift consumer perception about Peacock's sports offering and reinforce that we are a must-have platform for sports fans.

This role demands adept stakeholder management, an ability to present to and influence senior management, effectively lead a highly skilled team with smarts, grace and compassion, and champion a diverse, equitable, and inclusive work culture.

The Person

You are a brand marketing expert with a deep knowledge of and love for sports. You understand how to build long-term brand consistency while remaining agile and constantly innovating to cut through in a crowded marketplace. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You think about the intersection of brand marketing and content marketing in growing a business and are curious in learning how to best connect creatively with our consumers. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

• 12+ years of consumer-facing marketing, brand development, and brand building experience.
• Demonstrable experience utilizing insights, data, and research as part of a brand building and positioning strategy.

Desired Characteristics:
• Successful track record building relationships, confidence, and consensus with critical stakeholders (collaborative and flexible).
• Significant knowledge of sports and/or sports marketing experience a plus.
• Ability to influence at all levels of an organization, utilizing interpersonal skills and the ability to work flexibly across departments, as well as manage internal and external partners in a dynamic and high-pressure environment.
• Strong track record of success developing industry-leading campaigns in collaboration with creative, consumer insights, product, publicity, and strategy teams.
• Direct experience leveraging qualitative and quantitative research and data to make decisions in real-time, as well as developing creative work that targets specific audience segments.
• Experience building and motivating a senior-level team.
• An exceptionally strategic thinker and communicator with an inquisitive mind that is comfortable both in the detail and at a high level.
• Exceptional presentation, verbal, and written communication skills

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $250,000-$275,000 (Bonus & Long Term Incentive Eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-r0jq6e-44-200-77-92-42 in your application.

Salary Details
Salary Range: $250,000 to $275,000 Per Year ($ USD)