Sr. Manager, Targetable Strategy

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.​We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.​

Senior Manager, Targetable Strategy, Peacock
The Senior Manager of Targetable Strategy for our promo strategy team will design and implement the promotional personalization strategy for on-product promo inventory. This role will help build and apply customized audiences through data driven decisions. This position will report to the Senior Director, Promotional Strategy.
• Aid in the construction and implementation of promo personalization across on-product promotional inventory
• Develop audiences and application strategy, working with CRM and growth marketing teams to re-target and drive usage across channels
• Create workflows and best practices for audience builds in mParticle to complete omni-channel marketing strategies
• Implement, test and refine promo optimization within FreeWheel
• Provide performance data analysis to identify future testing scenarios in order to design targeting strategy

Qualifications/Requirements
• 5+ years of relevant media experience

Skills
• Strong data analysis and interpretation
• Ability to interpret and translate data into practical recommendations
• Deep understanding of segmentation & audience profiling
• Strong forecasting skills & ability to manipulate data models
• Exceptional attention to detail with the ability to work under pressure
• Ability to challenge existing ways of working and suggest innovative approaches to the way we work / plan
• Excellent knowledge of broadcasting and media planning
• Highly skilled in PowerPoint, Word, and Excel
• Understanding of customer data platform experience and ad server operations a must

Experience
• Previous analysis and data Interpretation in a complex environment
• Previous experience of data segmentation and audience profiling
• Experience of using forecasting models
• Excellent communication and interpersonal skills
• Passion for media planning with a deep knowledge of serialized and theatrical content

Measure of Success
• Segments are managed accurately and consistently
• Inventory forecasting becomes more accurate over time
• Ways to improve campaign delivery are recommended and drive results
• Campaign analysis is completed for all campaigns

Jobcode: Reference SBJ-gpxnw9-18-221-174-248-42 in your application.