Full Time Job

Specialist, Social Strategy


New York, NY 2 days ago
Apply @ Employer
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.Here you can fly to new heights!Specialist, Social Strategy, Peacock The Peacock marketing team is looking to build a best-in-class social team for its new streaming platform. Reporting to the Sr. Manager, Social Strategy and part of the Brand Marketing group, the Strategist will help drive the launch and growth of owned social for the new streaming service.

Responsibilities could include, but are not limited to:
• Help to develop and grow a platform-specific best practices playbook, learning from our progress and also from other brands at NBC
• Help set overarching social media KPIs and campaign-specific KPIs
• Ideate social media strategy for Peacock originals and large brand tentpoles using NBCU library and acquired IP
• Manage day to day, with social media agency and the Manager of Social Strategy responsible, for Peacock Original strategy execution and asset development
• Collaborate and coordinate cross-functionally with essential lines of business on 360-marketing initiatives to bring Peacock Originals to life, helping reach goals through social media strategies
• Analyze social data in real time using analytics tools to drive actionable insights to inform future social strategies
• Collaborate closely with rest of the brand marketing team, custom content team and the paid social team
• Ensure all social media campaigns ladder up to our overall strategy for the brand and overall social KPIs

• 2+ years experience working on social strategy for multichannel owned social, agency experience a plus
• 2+ years experience in social strategy development and a record of delivering quantifiable results through the creation, implementation, and day-to-day management of multi-platform marketing campaigns
• The platforms ever-changing algorithm is your second language and you know the most up-to-date best practices
• A keen understanding in paid social
• Strong analytical skills
• Exhibit careful attention to detail
• Must be a proactive self-starter with an innate entrepreneurial spirit
• Ability to multi-task in a fast-paced environment under tight deadlines – exhibits calm under pressure

Desired Characteristics
• Eat, sleep and breathe social media strategy, scouring social platforms for the most innovative brand and influencer content in your spare time
• Publishing and community management experience a plus

Jobcode: Reference SBJ-rez2n7-3-238-95-208-42 in your application.