CRM Analyst

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights!

CRM Analyst, Audience Development, Peacock

Peacock is looking for a CRM Analyst to join the Audience Development team. This role will support the team responsible for email marketing and push/in-app notifications by providing campaign analysis. The successful candidate has a passion for leveraging data to deliver meaningful insights that
optimize campaign performance and drive strategy.

Responsibilities:
• Pull reports from customer engagement platform on a scheduled basis (daily, weekly, monthly) and perform analysis on email, mobile and in-app campaign performance
• Provide actionable insights and recommendations based on campaign results
• Develop and maintain master campaign performance tracker that will assist in establishing benchmarks and monitoring ongoing campaign performance
• Collaborate with the team on analysis of campaign and program effectiveness in delivering against engagement and retention goals, including open rates, incremental product usage and win-back
• Assist in creating post-campaign review decks with data visualizations for CRM reporting to various internal teams and stakeholders
• Support ad hoc reporting requests
• Track A/B testing results and provide recommendations for further tests and campaign optimizations
• Monitor email and mobile list health by tracking unsubscribes, complaints, and uninstalls on a regular basis

Qualifications/Requirements
• 1-2 years of relevant CRM reporting and analytics experience
• BA/BS in Marketing or related field
• Advanced Excel skills (Pivot Tables, VLOOKUP, etc.)
• Strong analytical skills with ability to deliver insightful ideas and draw findings from reporting
• Experience working in PowerPoint to create decks and organize information from reports for easy consumption by internal stakeholders
• Excellent written and oral communication skills
• Ability to work with urgent deadlines and re-prioritize work when needed
• Experience with video streaming (OTT) or subscriptions services is a plus

Jobcode: Reference SBJ-rn89j5-3-135-205-146-42 in your application.