Full Time Job

Creative Director, Originals

Peacock

Universal City, CA 06-14-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

The Creative Director will help develop and manage the creative expression of Peacock,
NBCU's streaming service, as it pertains to our originals IP. The
Creative Director will oversee internal makers/designers and external vendors tasked with
developing and executing creative marketing ideas and campaigns.

Plan and execute multiplatform campaigns for the launch of Peacock unscripted original
series, including competition, lifestyle reality, documentaries, true crime, stand-up comedy,
and more. Responsibilities include the development of creative strategies (pulling together
research, audience insights, cultural insights, and creative insights into an actionable plan
for the development of industry-leading and highly effective consumer campaigns),
planning and executing asset capture/shoots, architecting multi-faceted campaign concepts
that work across the entire marketing funnel, and working in partnership with brand
marketing teams to ensure that campaigns stay on track, on-budget, and deliver on-key
KPIs, with constant optimization based on data.

Develop creative ideas to help position and market Peacock content around cultural
milestones and events Work with Sales/Trade/Affiliate/Growth/Press partners on creative
needs/assets and custom marketing elements.

Partner cross-functionally with Performance Marketing and Social Marketing teams on
initiatives to create cultural impact, and drive customer acquisition and retention.

Qualifications/Requirements
At least 8 years of experience conceptualizing and executing full-funnel, A/V campaigns for an Entertainment, Digital Media and/or direct-to-consumer brand; including but not limited to: social, digital, out of home, connected TV, & broadcast

Must have experience and expertise across various types of unscripted series, including competition, lifestyle reality, documentaries, true crime, and stand-up comedy

Experience working in a fast-paced and entrepreneurial culture

Experience managing teams and a proven ability to lead and motivate staff and partners

Excellent writing, strategic development, and presentation skills

Experience driving metrics-driven campaigns-reviewing and analyzing campaignperformance data & optimizing creative accordingly

Must be willing to work in New York City or Los Angeles at NBCUniversal headqua ers

Jobcode: Reference SBJ-r1b5ny-44-201-94-72-42 in your application.