Audience Manager

Job Description

Responsibilities

Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. ​

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O. ​

Audience Manager, Peacock

Peacock is looking for a forward thinking Audience Manager to help grow our digital audiences on a variety of advertising platforms and channels.

Responsibilities
• You will manage incoming audience requests from multiple Peacock performance marketing teams
• Work with teams to define audience requirements and manage execution timelines
• Work with sister NBC portfolio brands to facilitate audience requests, manage approvals, and sharing of audiences into customer data platform
• Build audiences within our Customer Data Platform, mParticle, according to best practices
• Familiarize yourself with internal warehouse events, attributes, values, etc.
• Maintain audience data hygiene including keeping records and tracker up to date, managing number of audience, and ensuring proper naming taxonomy
• Ensure accurate audience tracking across all platforms
• Connect audiences to various connections including email and ad platforms, LiveRamp, etc.
• Identify ways to effectively scale large number of audiences across multiple platforms
• Work with agency and performance marketing leads to consolidate and track audience key learnings and provide recommendations for audience improvements
• Liaise with Adtech partners: Internal AdTech team, ad agency, LiveRamp, mParticle, etc.
• Tie together disparate audience sources to fully extract paid media value
• Assist with audience segmentation and testing in order to achieve optimal relevancy with scale

Qualifications/Requirements
• Understanding of subscription and lifecycle/retention marketing
• Understanding of data warehouses and customer data management
• Experience building audiences
• Experience working with ad serving platforms
• Experience sending audience cohorts via APIs
• Excellent analytical and problem-solving skills
• Must be able to communicate effectively with technical, marketing, engineering, and creative teams

Desired Characteristics
• Experience working with mParticle

Jobcode: Reference SBJ-r12m5m-3-135-205-146-42 in your application.