Full Time Job

Analyst, Digital Measurement Strategy


New York, NY 10-09-2020
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description


Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.

NBCUniversal is looking for a highly talented Analyst to join the Digital Measurement Strategy team. The team is responsible for tagging and tracking the company's portfolio of sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPIs. The Analyst's responsibilities will include:
• Collaborate with internal stakeholders to write Adobe page and video tracking analytics, ComScore, and Nielsen requirements for NBCUniversal's digital products (web, mobile apps, and connected devices apps)
• Communicate tracking requirements to developers and project managers for implementation
• Test and oversee quality assurance/control (QA/QC) of the implementations and escalate issues as necessary
• Maintain documentation of tracking requirements and testing scripts used for QA/QC
• Define business analytics specifications and translate for developers
• Ensure consistency and accuracy of measurement across all products and properties including QA testing
• Ensure & protect fidelity of key performance indicators
• Present best reporting practices and strategy to various internal brands and functions
• Implement optimizations across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and ComScore c-values
• Analyze large data sets and drill down to the key takeaways

• Bachelor's Degree
• At least 2 years of professional experience (can include internships)
• Experience with debugging tools such as Charles Proxy on multiple devices (tvOS, Roku, FireTV, Samsung, iOS, Android, etc)
• Proficiency in at least one programming language
• Advanced spreadsheet skills
• Experience working across teams of stakeholders, able to concisely and effectively communicate insights
• Must have unrestricted work authorization to work in the United States

Desired Characteristics
• Self-motivated and quick learner
• Professional team player
• Impeccable attention to detail
• Intellectual curiosity and a passion for media