Analyst, Customer Segmentation & Analytics

Job Description

Responsibilities
Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. ​ We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O. ​

Responsibilities:
• Query and analyze complex data sets to develop actionable insights that enable Marketing team to drive growth of the D2C streaming platform
• Collaborate with Marketing Analytics team and Marketing team to devise and develop customer segmentation frameworks to inform differentiated customer engagement and retention marketing strategies at a 1:1 level
• Partner w/ Martech team to establish data pipelines to ensure audience segments become actionable for retention marketing (CRM, paid media campaigns)
• Measure campaign performance, develop insights on areas for improvement and drive optimization of marketing tactics in partnership with marketing team
• Create self-serve data visualization solutions
• Provide ad hoc analyses to help solve critical business issues for Marketing team
• Synthesize results into easy-to-consume presentations to drive business change
• Contribute to a culture of data-driven decision-making

Qualifications/Requirements
• Bachelor's or Master's degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• Working knowledge of SQL and at least two programming languages. Examples: R, Python, Julia, Java, or Scala
• Knowledge of Tableau or equivalent data visualization tools is a plus
• Team oriented and collaborative with an aptitude and willingness to learn
• Curious, self-driven and confident
• Must be authorized to work in the United States without visa sponsorship by NBCUniversal

Jobcode: Reference SBJ-r02381-18-119-160-154-42 in your application.