Full Time Job

Sr. Manager, Digital Marketing


Arlington, VA 07-09-2024
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Senior Digital Marketing Manager develops and executes digital marketing campaigns and manages owned and paid marketing channels to reach and engage educators with PBS educational content and experiences. This role involves close collaboration with the PBS LearningMedia marketing and content teams to plan, coordinate, and oversee the creation of email campaigns and customer journeys.

Key responsibilities will include, but are not limited to:
• Define and drive email marketing strategy
• Manage daily operations of PBSLM's B2C email marketing program including marketing calendar, strategy, and content, building and deploying email campaigns, and measuring reach and engagement against KPIs
• Lead our cross-channel marketing platform migration and develop and implement best practices and strategies to support audience segmentation to target audiences
• Develop and execute specialized promotion and event email campaigns
• Develop and manage external search engine marketing program and vendor, aligning strategically with PBSLM priorities and activities
• Collaborate with the PBS Brand and Creative teams to ensure brand guidelines are followed in emails
• Guide creative development and management of digital marketing assets and coordinate their delivery to vendors and PBS member stations, as well as other platforms
• Lead team ideation sessions to innovate on development processes to improve efficiency and impact
• Support other digital marketing work, including educator digital learning experiences, and other team priorities, as needed
• Set up performance tracking, monitor and analyze results, share key learnings, and apply to ongoing efforts; keep up to date on digital media audience trends and share best practice

Requirements for success:
• Minimum of five years experience in Digital Marketing, EdTech, and/or Communications in a non-profit and/or educational institution
• Bachelor's degree in marketing, communications or related field. An equivalent combination of education and work experience will be considered
• Passion for education and public service - experience in education a plus
• Experience using and familiarity with Adobe Creative Suite and marketing platforms
• Exceptional verbal and written communication skills
• Exceptional interpersonal and judgment skills
• Demonstrated strong organization skills with attention to detail
• Self-motivated individual who can work independently and as part of a team in a highly collaborative environment
• Ability to communicate effectively with a wide range of individuals within the organization
• Ability to set priorities, organize, and manage diverse activities to meet deadlines
• Consistently demonstrates respect for inclusion, diversity, and ethics
• Proficiency with Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Google Drive, and Project Management Software (e.g., ClickUp, Asana, Airtable)

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.

Jobcode: Reference SBJ-d8jbek-44-200-194-255-42 in your application.

Company Profile

PBS and our member stations are America’s largest classroom, the nation’s largest stage for the arts and a trusted window to the world. In addition, PBS's educational media helps prepare children for success in school and opens up the world to them in an age-appropriate way.