Manager, Social Media, Childrens Media & Education

Job Description

Manager, Social Media, Children's Media & Education

Team: Strategy & Engagement, Children's Media & Education

Status: Regular/Full-time/Exempt

The Manager, Social Media, Children's Media & Education, develops and deploys social media content and engagement initiatives and contributes to the team's overall social media strategy, which aims to build and grow vibrant communities of teachers, parents and caregivers.

Essential duties include, but are not limited to:
• Develop relevant, engaging social media strategies and content that build community and drive discovery, awareness and brand loyalty among teachers and parents – especially those in communities that are often overlooked.

• Deploy a creative approach to effective storytelling within each social platform, working with the Director, Social Media, to develop and use tone, language, editorial positioning, and community guidelines for social media.

• Plan, monitor, strengthen, and maintain presence on PBS Teachers' and PBS KIDS' key social media channels (e.g. Twitter, Instagram, Facebook and Pinterest) that serve teachers and parents/caregivers, including development and deployment of assets and content calendars.

• Seek and develop new opportunities to experiment and grow the brand on new and emerging social media channels.

• Collaborate with internal cross-functional teams, and partner with PBS stations' and producers' social media/digital teams. Develop materials, webinars and other supports to serve stations and other partners as part of this effort.

• Work on on-site/event/in-production social media strategies and execution at major events, conferences, meetings, and other public activities. NOTE: All public activities are currently virtual due to COVID-19 precautions.

• Review and analyze data from PBS/PBS KIDS' social media marketing and measurement services, work with social media team to help set goals based on the current data and use data to formulate strategies that increase engagement with PBS KIDS/PBS Teachers social media outlets.

Requirements for success:
• 4 to 6 years of digital or social media marketing and/or communications experience

• Bachelor degree in Communications, Journalism, Marketing, or related field (or equivalent work experience)

• Successful track record in managing social media accounts for high-profile organizations

• Familiarity with social media design/content best practices

• Familiarity with educators and pedagogy best practices

• Experience leading digital media campaigns from initial brainstorm to publication

• Strong writing skills to write both engaging social post copy and longform data-driven analysis

• Passionate advocate for the teacher and parent communities that PBS Children's Media & Education supports

• Enthusiastic self-starter who is proactive and curious

• Strong project management and organizational skills

• Storyteller who understands how to best develop content for each social media platform

• Excellent verbal and written communication skills

• In-depth familiarity with online and social media marketing best practices and analytics, and ability to communicate them to various internal and external audiences

• Creative, diplomatic and calm under pressure

• Team player with keen ability to work collaboratively in a cross-functional department, and to foster communication and collaboration internally and externally

• Ability to take initiative and act proactively

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia

Jobcode: Reference SBJ-gwx4jk-216-73-216-202-42 in your application.