Full Time Job

Manager, Platform & Partnership Marketing


Arlington, VA 06-04-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Manager, Platform & Partnership Marketing

Team: Multiplatform Marketing & Content

Status: Regular/Full-time-Exempt

The Manager, Platform & Partnership Marketing will work to increase the visibility of PBS/PBS programming and drive viewership across SVOD, OTT, On Demand and additional partner platforms.

Key responsibilities will include, but are not limited to:
• Oversee digital and cable partner relationships to maximize promotional opportunities for PBS content.

• Onboard new partners and establish cadence for ongoing promotional support of content priorities.

• Lead partner calls, share PBS content priorities, discuss partner priorities, identify promotional opportunities and asset needs.

• Develop marketing strategies to increase awareness and viewership of PBS content on streaming video platforms.

• Lead quarterly calls with partners to share promotional priorities and discuss marketing opportunities.

• Build suite of assets and leverage PBS Brand and IP with likeminded partners to increase visibility in marketplace

• Field partner requests for assets, approvals, program details, and technical inquiries.

• Ensure the PBS brand is used correctly and consistently across partner platforms.

• Promotion planning (placement requests, asset coordination, approvals) and content updates

• Manage pre-roll promotion of content and marketing priorities on PBS-owned digital platforms.

Requirements for success:
• 6 to 8 years of experience in marketing, advertising, and promotions.

• College degree in Marketing, Communications, or Public Relations, or equivalent experience with consumer, brand, advertising, entertainment, digital platforms, and partnerships.

• Expertise in managing client and partner relationships and implementing multi-channel initiatives.

• Demonstrated ability to develop and execute digital strategies in the media and/or non-profit space.

• Experience in multiplatform marketing strategy, creative and brand management.

• Aptitude for leveraging audience insights and data to develop and optimize strategies and tactics.

• Passion for managing and mentoring staff and cross-functional project teams

• Customer service orientation and knowledge of PBS/stations or similar member organization.

• Ability to develop plans, capture and analyze data, summarize findings, and implement initiatives.

• Flexibility to prioritize and adapt requests and projects as priorities evolve and shift.

• Strong knowledge of the competitive marketplace and evolving digital landscape.

• Familiarity with paid media strategy and execution.

• Knowledge of creative development and production processes (digital, video, etc.).

• Excellent project management and organizations skills.

• Budget management and oversight.

• Excellent analytical and problem-solving skills.

• Strong writing, verbal, and visual communication skills.

• Ability to communicate efficiently and effectively to various audiences.

• Creative thinker who is not afraid to take risks.

• Resourceful, self-directed, and flexible team player.

• Strong interpersonal skills and ability to work in teams and across functions and levels.

• Ability to work collaboratively and diplomatically with all levels of management.

• PBS familiarity, passion for television content, media, and digital innovation.

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia

Jobcode: Reference SBJ-g6z478-35-170-64-36-42 in your application.

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Company Profile

PBS and our member stations are America’s largest classroom, the nation’s largest stage for the arts and a trusted window to the world. In addition, PBS's educational media helps prepare children for success in school and opens up the world to them in an age-appropriate way.