Full Time Job

Research Analyst - Digital


New York, NY 08-05-2022
  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Our Team

The Audience Impact & Intelligence team are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding, strategic insights and data clout for their clients. Our group is charged with making the consumer connection with Paramount's many varied audiences across all platforms by providing expertise in generational and life stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.
On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists.

So, What's The Job?

Reporting to the Senior Director of the Audience Impact and Intelligence team, this Research Analyst will primarily support the Sales and Integrated Marketing teams with data and insights that tell the story of how Paramount's network and brands work to hit advertiser targets and make an impact on consumer decisions. We are looking for a team-oriented, skilled researcher and data storyteller who thrives in a fast-paced environment.

The Day to Day
• Support Sales and Integrated Marketing with the development of strong positioning stories to highlight the value of the Paramount audience
• Help craft engaging, client-ready, research-based sales materials and RFP responses that tell a positive story of our network and audiences
• Build custom analyses such as duplication, audience reach, campaign frequency as well as individual show performance reports
• Present research findings to sales teams as needed
• Build relationships with peers to share information and improve processes
• Handle regular weekly and quarterly channel performance reports and competitive analyses
• Build custom PowerPoint presentations and one-sheets using a variety of proprietary and syndicated resources
• Apply creative data visualization techniques to showcase research stories in a fresh and thought-provoking way for key internal clients
• Keep on top of Industry trends and key consumer insights
• Support Director/Managers on additional projects as necessary

Basic Qualifications
• 1-2 years of research work experience with BA or BS (concentration in social science or data/analytics a plus)
• Solid understanding and knowledge of software applications used to extract data from syndicated sources (Like Nielsen, MRI-Simmons, Kantar and comScore)
• Strong analytical abilities and data storytelling including use of Microsoft Excel and PowerPoint

Preferred Qualifications
• Organized, comfortable working in a fast-paced environment, and ability to multitask
• Interested in media and entertainment


Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gwv3kk-44-200-30-73-42 in your application.

Company Profile

ViacomCBS delivers premium content to audiences across traditional and emerging platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people.