Full Time Job

Manager, Data Analytics

Paramount Pictures

Hollywood, CA 5 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Overview and Responsibilities

Under the mentorship of the VP of Analytics, this role is responsible for improving decision-making across the studio within the Theatrical Marketing department – via data exploration, analysis, and visualization! More specifically, these responsibilities include:
• Performing complex analyses to inform strategic prioritization, optimization, and findings for marketing campaigns and tactics – both paid and earned
• Supporting the setup of marketing and media experimentation initiatives in collaboration with key partners from across the department
• Monitoring, as needed, real-time audience reactions and key metrics across social, digital media, and various other audience feedback platforms to identify trends and uncover insights that help craft strategies and tactics
• Partnering with key stakeholders in the IT organization to assist with the capture, storage, and processing of the data itself
• Tracking and compiling industry trends, and performing competitive analyses to inform marketing and content strategies
• Crafting deliverables and communicating findings to a broad range of creative, technical, and business partners
• Crafting and creating new front-end dashboards and tools to help deliver insights to key partners in a timely fashion
• Developing positive relationships with various partners

Basic Qualifications
• Consistent track record of identifying key questions, performing quantitative analyses independently, and communicating findings in a clear and concise manner
• 5+ years in a highly analytical environment --- e.g. corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, investment bank or similarly demanding environment in which modeling and strategic analysis are regularly performed and handled with senior partners
• Meticulous attention to detail and an ability to prioritize projects with varying degrees of completion and priority
• Excellence in crafting, communicating, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, to partner with broad stakeholder groups
• Deep understanding of the social media landscape --- including platforms, metrics, etc.
• Shown leadership and comfortable working in cross-functional teams

• Hands-on experience with data visualization tools (Tableau, specifically, a plus)
• Advanced SQL
• Completed coursework, certification(s), and/or demonstrable ability to display analytical expertise

Additional Qualifications
• Bachelor's degree a plus --- preferably in Business, Marketing, Analytics, Economics, Mathematics, Statistics, or a related field
• 1-2 years of experience at an entertainment studio and/or streaming platform
• Working knowledge of the MarTech/AdTech landscape
• Experience in market research, marketing attribution, user journey mapping, user experience or first-party data acquisition
• Working knowledge of various social analytics and audience analysis platforms (Talkwalker, ListenFirst, Affinio, Crimson Hexagon, NetBase, Sprinklr, etc.)

Company Profile
Paramount Pictures

About The Brand

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller's Day Off, and blockbuster franchises such as Star Trek, Transformers, and Mission Impossible. Recent innovative break-out films such as Interstellar, Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why, The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.