Director, Insights & Cultural Intelligence, Paramount Advertising

Job Description

Overview & Responsibilities
Our Team

The Audience Impact & Intelligence team are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our advertising sales teams with deep audience understanding, strategic insights and data clout for their clients. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.
On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us ahead of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists.

So, what's the job?

The Insights & Cultural Intelligence team is responsible for unearthing insights about different audiences and the cultural context in which they exist. Reporting to a Senior Director, this person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects. We are looking for a team-oriented researcher and storyteller who can take part in brainstorms and craft culture-forward narratives across a variety of topics! You will also work closely with the team and external research partners and provide operational and executional support on a wide variety of assignments, including, but not limited to: research, analysis, storytelling, and project management. You will need to be both deeply creative and simultaneously analytical, business-oriented, and comfortable with project management.

None of your days will be the same, and projects and team needs are always changing. The efficient Director will need to get going quickly and possess a deep desire to think of creative ways to tell a story. Our operation is like a small start-up within a larger corporate entity, so being a quick study will count for a lot. Being someone who is resistant to change will not.

Sound like you? Good. Let's read on.

Day-to-day responsibilities include, but not limited to:
• Support the Advertising Sales teams through the development of engaging, research-based insights stories about audiences, business products and the media landscape, and cultural or seasonal topics
• Lead cross-disciplinary working team(s) dedicated to implementing projects.
• Manage the production or execution of materials affiliated with those insights stories (e.g., assessments, strategies, qualitative and quantitative research studies, videos, creative concepts, industry analyses, presentations & events)
• Research and analyze applicable industry and cultural trends, as well as shifts in consumer behavior; evaluate business problems
• Brainstorm and implement innovative ways to approach research, innovative methodologies and compelling storytelling and apply it to Paramount business
• Write & edit public-facing materials such as reports, articles, whitepapers & newsletters to promote cultural intelligence studies

Basic Qualifications
• 7+ years of experience in research, marketing strategy or brand planning at an advertising agency, market research, brand strategy or consulting firm
• Excellent ability to research, assess and analyze trends and business opportunities
• Proven track record of innovative use of research and/or inputs to craft data storytelling (surveys, focus groups, semiotics, social listening)
• Experience with project management, drafting project assignments, preparing briefing materials, leading timelines, a wide range of qualitative and quantitative research experience and handling vendor relationships
• Strong wordsmith, storyteller and presenter
• Skilled in Microsoft Word, PowerPoint/Keynote, Excel, Outlook, and Google

Additional Qualifications
• A strong interest in consumer brands, media and entertainment, business positioning, brand strategy and culture, and the ability to think and write critically about how these elements interact
• Superior communication and interpersonal skills with a desire to work collaboratively to share ideas
• A curiosity about developing internal team infrastructure, such as analyses, research, presentation materials, project management tools, etc.
• Solid understanding of the linear, digital and cross-platform advertising industry.
• Ability to work in a fast-paced environment
• Knowledge of research providers and databases, such as YouGov, MRI Simmons, etc.
• Able to proactively analyze relevant industry and cultural trends

#LI-hybrid

ADDITIONAL INFORMATION

Hiring Salary Range: $110,400.00 - 138,000.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-r031m6-3-138-113-73-42 in your application.