Title Marketing & Brand Director

Job Description

Paramount Networks International, is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. Paramount brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

For our Marketing Streaming department we are recruiting a full time (position based in Milan, Italy):

Title & Brand Marketing Director SEMEA
OVERVIEW

Join our Paramount Streaming team! Paramount delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. Paramount is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ViacomCBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. Networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.

JOB DESCRIPTION

SCOPE

The Streaming Marketing team is looking for a Title and Brand Marketing Director. The role will focus on the marketing and planning of our key Original & Exclusive TV shows and films across the region. This role will coordinate internally and with external partners which will include creative partners, media vendors, production companies and talent agencies. You will be a successful marketer that delivers results and have worked within the media or entertainment industry, agency or client side.

You should be able to develop structured plans and be willing to execute hands on with a start-up type of mentality. You should balance creativity and agility with operational discipline. You should be both idea generator and builder, with a strong sense of accountability, and a keen focus on delivering great customer experiences and strong, measurable results.
OBJECTIVES

Define and coordinate the region Marketing Plan, leveraging on local expertise

Execute the overall strategy and execution for brand-defining TV shows / movies, including approach, audience targets, positioning, project management, creative guidance, and overall communication.

Be the conductor of title strategy inside the Company as the key reference point for all other lines of business (partnership marketing, merchandising, content, performance, insight)

Campaign creation and management. You will launch unique campaigns for our content that set new standards for entertainment marketing.

Measure outputs against internal and external measures and drive the delivery of continuous improvement

FUNCTIONS

Partner with a wide-range of internal teams (from marketing to research) to identify and prioritize needs for the Exclusive and Original shows and films

Meet committed delivery timelines.
Oversee long-lead creative development in collaboration with creative team; provide creative feedback to agency teams to ensure all is on brand and aligns with campaign and brand strategy

Document periodic updates to internal and external audiences, including stakeholder's management and progress reporting.

Define and track the marketing plan according to different local/global priorities

REQUIREMENTS

Marketing experience using advertisements

Excellent oral and written communication skills and an ability to influence others

Minimum 10 years' experience in direct to consumer media marketing, with proven success achieving goals and in dealing with title strategy.

Capacity to collaborate with different areas involved in the growth initiatives and to coordinate with International, and with different teams preferred.

Ability and flexibility to adapt to changes in schedules and delivery.

Intense bias for action in a fast-paced, sometimes ambiguous environment

Knowledge of media planning and digital/performance marketing.

Excellent proficiency in verbal and written communication in English.

PREFERRED SKILLS

Knowledge and passion in TV Content

Experience in the Media and TV industry/space strongly preferred, experience in digital video marketing a plus

Someone who can play with content and brand to impact the right audience with the right message, not from paid marketing channels but in an integrated way from earned/owned channels.

Capability to work in a fast-paced and constantly changing environment.

EDUCATION AND EXPERIENCE

BS/BA in related field preferred.

Master's degree in a related field (is a plus).

Why should you choose us?
Our company is full of challenging jobs within a multicultural environment. We are proud of having an unique and friendly atmosphere but here are more reasons why you should work with us:
• Market -leading professional development opportunities
• Challenging job in a multicultural environment
• Unique and friendly atmosphere
• Flexible compensation
• Young/young at heart & diverse audiences
• Creativity & cultural connection
• Premium Global Brands at scale

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gk75q4-216-73-216-180-42 in your application.