Sr. Analyst, Streaming Research and Insights

Job Description

Sr. Analyst, Streaming Research and Insights (US)

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Job Summary
Our team is collaborative and passionate. We aim to drive business decisions on all levels through high quality, accurate, timely, research, data, analysis, and insights. Under the Senior Director, the Sr. Analyst, Streaming Research and Insights is responsible for supporting streaming insights that help meet key business objectives. This role's primary responsibility is to support primary insights projects that aid market intelligence and understanding. Including tracking of essential metrics in the streaming landscape, and competitive intelligence gathering to support the streaming strategy!

In addition to analytical and interpersonal skills. This role requires someone who knows how to interpret data and consumer research, who has experience working on primary consumer insights projects and who has a strong understanding of streaming landscapes. They must demonstrate the ability to see patterns, connect insights among consumers and to play a supportive role in all aspects of project management. A candidate with a passion for media and streaming is a must! Does this sound like you?

Responsibilities include:

Supporting the team in developing streaming insights projects on various topics through primary research that helps to find key opportunities for the business based on the insights.

Primary streaming insights projects include projects that explore and visualize the streaming landscapes in the US, size various opportunities for Paramount+ and Pluto TV, establish a deep understanding of the unique selling points for these streaming services, and how these services can be improved and grow in usage/subscriptions.

Work directly with Sr. Director and internal decision makers(strategy and others) to identify key streaming needs and ensure the insights are continually addressing needs of the business.

Support the Sr. Director with ongoing analysis and communication of the US Streaming Tracker findings, monitoring awareness, brand performance and perceptions of Paramount and competitor streaming brands. Spearhead the use of insights and data from the project across the streaming business and collaborate with the wider insights team to extract maximum value from the findings.

Support team with administrative tasks e.g. booking meeting rooms, checking calendars, raising purchase orders, preparing research materials.

Additional areas of exploration may include various areas such as multi-platform and technology developments and usage, as well as general audience insights.

For all projects, we ensure outcomes are insightful and deliver on business needs; help infuse Paramounts perspective into projects; craft outputs to 'bring the audience to life' and champion communication of results throughout the organization.

Become proficient in using specific syndicated insight data sources and tools and evangelize their use across the organization; demonstrate data for use by the wider company!

As part of the insights team, contribute to establishing best practice processes and approaches, as well as the maintenance and expansion of insights tools and systems for usage of the wider business.

Skills:
• Support various projects and change priorities effectively in a complex, fast-paced business environment.
• A high level of accuracy and attention to detail is essential!
• Strategic problem solver with strong analytical skills and able to find and tell a clear story based on data.
• Self-starter who is upbeat, hardworking, adaptable, and customer focused.
• Naturally curious, collaborative and passionate about consumer behavior in the media industry.
• Must work well under pressure and be able to meet multiple deadlines simultaneously.
• Experience with syndicated reporting databases such as MRI and YouGov and/or tools or any crosstab product such as SPSS.
• Proficiency in English, with excellent written and verbal communication skills; Strong PC, Excel and PowerPoint skills a must!

Experience:
• 2+ years in media research, preferably at a media owner (streaming/TV/digital) or at a research agency
• Completed a Bachelor's Degree
• Strong experience and knowledge of primary research approaches
• Experienced with working in a geographically dispersed team

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-g46w2y-18-117-107-90-42 in your application.