Full Time Job

Sr. Analyst, Streaming Research and Insights - Content


New York, NY 07-26-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Paramount Streaming Research and Insights is responsible for developing a deep understanding of Paramount streaming audiences and then disseminating those findings within the company. Through research and insights initiatives, we support the Paramount streaming teams, including Paramount+ and Pluto TV.

The Paramount Streaming Research and Insights team is seeking an enthusiastic Sr. Analyst, Research and Insights focusing on Content, with strong quantitative and qualitative skills, to assist with implementing content-focused primary research projects for Paramount+ in the US. This includes, but is not limited to, concept testing, pilot testing, and series maintenance research. As part of the wider Streaming Research and Insights team and specifically the Content-focused Insights team, the role requires excellent analytical skills and superior attention to detail in working with data and must be able to demonstrate the ability to see patterns and connect insights among consumers. This role requires someone with experience working on primary consumer insights projects, with strong interpersonal skills who can play a supportive role in all aspects of project management. Experience in media research preferred; a passion for media is a must.

Role and Responsibilities:
• Support the Vice President and the wider team to coordinate, analyze and build clear, compelling reports to convey key findings from quantitative and qualitative research projects including surveys, online research, focus groups, or other forms of analyses
• Assist with all aspects of quantitative and qualitative primary research studies, with external vendors and in-house (e.g., reviewing project deliverables, timelines, acquiring assets/materials to be tested, providing detailed feedback to vendors, etc.)
• Support team in developing and conducting content insights projects at varying stages of production, from concept, pre-launch, post season analysis etc, as well as other content-related topics through primary research that helps to identify key opportunities for growth
• For all projects, ensure outcomes are insightful and deliver on business needs; help infuse Paramount perspective into projects; shape outputs to 'bring the audience to life' and champion communication of results throughout the organization
• As part of the wider insights team, contribute to establishing standard methodology processes and approaches, as well as the maintenance and expansion of insights tools and systems for usage of the wider business
• Maintain a solid understanding of trends among current shows, movies, and other content offerings on Paramount+, Pluto TV, and competitor services
• Complete delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal processes

Basic Qualification:
• Strong organizational skills, with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment
• Positive mentality, strong interpersonal skills, with ability to form strong professional and working relationships
• A high level of accuracy and attention to detail is essential
• Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data
• Self-starter who is energetic & enthusiastic, adaptable, and customer focused
• Naturally curious, collaborative and passionate about consumer behavior and the media industry
• Must work well under pressure and be able to meet multiple deadlines simultaneously
• Excels at working with large datasets
• Ability to build insights presentations using both primary and secondary data sources that clearly communicate key findings
• Strong PC, Excel, and PowerPoint skills a must

Additional Qualification:
• 3+ years of experience in consumer insights, preferably in the media space
• Strong experience and knowledge of primary research approaches, content research experience a plus
• Previous experience on the vendor side is a plus
• Completed Bachelor's Degree


Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gxvx9j-3-238-204-167-42 in your application.

Company Profile

BET Networks is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa.