Paid Social Media Manager

Job Description

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the US television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Overview & Responsibilities

The Paid Social Media Manager will develop and execute paid social and search advertising campaigns on key digital platforms for all marketing priorities across the MTV Entertainment Group (MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Smithsonian Channel, Pop TV, and Logo). The candidate must. have hands-on experience with social media marketing and media buying. S/he should be comfortable in a fast-paced and collaborative environment and possess excellent communication, organizational and creative problem-solving skills.

Responsibilities
• Manager paid media campaigns on self-service digital advertising platforms including Facebook, Instagram, Google Search, Snapchat, TikTok, Twitter, YouTube and more
• Produce and present paid media strategy recommendations, including budget, flighting, platforms, placements, etc. to drive tune-in, fan growth / engagement, product sales and additional MTVE and ViacomCBS priorities
• Build, traffic, monitor and optimize media campaigns across multiple social networks and ad buying platforms
• Create and share campaign wrap up reports, internal process documents, launch decks and other presentations as needed
• Coordinate with internal teams and external agencies & vendors to execute media buys
• Oversee and coach 1+ direct reports

Basic Qualifications
• Bachelor's degree, preferably in marketing or advertising
• 3-4 years of experience planning and executing paid marketing campaigns
• 2+ years of hands-on experience in key social media buying platforms including but not limited to Facebook Business Manager, Twitter Ads Manager, and/or Google Ads (YouTube & Search)

Additional Qualifications
• Background in Entertainment, Film & Television, Sports and/or Music industry preferred
• Experience with SEM, email marketing and/or programmatic media a plus
• Strong Excel skills and the ability to manage and analyze data
• Strong presentation skills and profiency in Powerpoint and Google Docs
• Comfortable juggling several projects with ease and performing under pressure
• Detail-oriented, highly organized, and efficient time-management skills
• Great sense of humor with a love of pop culture!

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Jobcode: Reference SBJ-d94omk-216-73-216-144-42 in your application.