Manager, User Acquisition & Growth

Job Description

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Manager, User Acquisition & Growth – Pluto TV

About us

Pluto TV, a Paramount Company, is the leading free streaming television service in America, delivering 200+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web, and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle and trending digital series.

Pluto TV now reaches 70 million monthly active users globally and in 2022 we will be launching in Canada - a major step in reaching our goal of entertaining the planet. The service will offer Canada audiences curated channels and on-demand programming featuring international and local content. Viewers can enjoy Corus favorite shows, alongside global content from Paramount's portfolio, all packaged in the popular thematic-style channels, such as Pluto TV Movies, Pluto TV Animals or Pluto TV Crime.

For our office in Toronto, we are now on the lookout for enthusiastic self-starter, driven by the opportunity to be part of an innovative, collaborative, and fast-paced entertainment brand.

The role

The Manager, User Acquisition & Growth is a part of the Marketing department, reporting to the Sr. Director of User, Acquisition & Growth, and will be responsible for leading, planning and executing acquisition and retention campaigns that drive MAUs and watch time of Pluto TV. This is a hybrid role in Toronto, with the possibility to work remotely.

Main responsibilities
• Develop data-driven user growth marketing strategies on mobile, web, and connected TV devices
• Create and execute marketing campaigns across Search, Paid Social, CTV, Display/Video, Mobile UAC, Apple Search Ads, etc.
• Manage the overall performance marketing budget and maintain weekly, monthly, and quarterly reports to monitor performance and budgets across all channels
• Plan and launch A/B tests for creative optimization, ad copy, promotional cadence, and segment discovery
• Optimize and grow existing channels and identify, evaluate, and recommend new channels to test
• Drive the execution of the retention campaign strategies in close partnership with global cross-functional teams
• Cooperate closely with different stakeholders within the organization including but not limited to Tech & Product, BI, Creative, Finance, Content, and Public Relations teams
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns

Who are you?

We believe you are someone with a keen interest and enthusiasm in working within the fast-moving media industry with a passion for content and entertainment - particularly for TV, Movies, and streaming.
• 3-5 years of relevant experience in performance marketing / user acquisition
• Proven experience across the major performance channels especially Google Ads, YouTube, Paid Social and Apple Search Ads. CTV ads, Amazon Advertising and Programmatic experience is a plus
• Technical understanding of mobile and web tracking, as well as attribution models and experience in monitoring and reporting using suitable tools (Adjust, Appsflyer, Kochava, etc)
• Advanced Excel / Google Sheets skills, including experience translating large amounts of raw data into actionable intelligence.
• Proven track record in continuously delivering CAC as well as growth targets
• Strategically minded, taking a holistic multi-channel approach to customer acquisition efforts
• Enthusiastic, proactive, highly organized team player with passion for entertainment
• Fluent in English, French is a plus.

Why us?

At Pluto TV we have a clear vision: to be the place where a diverse mix of talented people wants to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees.

We offer:
• A start-up environment with a corporate background, combining the best of both worlds
• The possibility of bringing in your ideas and make decisions from day one
• Flexible working hours and the possibility to work remotely

Join us!

This is a permanent position with preferable start date in September. We look forward to receiving your application and your CV as soon as possible. Please note that the process is ongoing and that the job ad can be removed as soon as the interview phase has been initiated.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d8momx-3-15-221-136-42 in your application.