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Full Time Job

Manager, Partnership Marketing

Paramount+

New York, NY 01-25-2023
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Overview:

The Manager, Partnership Marketing leads all aspects of the strategy, development and execution of on-device marketing for key partners, supporting the Streaming group's goals and working collaboratively with both internal and external collaborators. The Manager is expected to work collaboratively and cross-functionally, building positive relationships across the organization and with our external partners.

The ideal candidate is a proactive leader with a talent for prioritizing in ambiguity, developing win/win team solutions and has a proven ability to drive impact in a fast-paced environment. Join the team!

Responsibilities:
• Plan and coordinate paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
• Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house guide on assigned partners
• Partner across ViacomCBS Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate findings across teams
• Identify, develop and recommend new marketing tactics and opportunities to drive engagement, sign-ups and success within current paid marketing partnerships,
• Work with Director of Partnership Marketing Media Strategy to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet Media Strategy and Partnerships goals
• Collaborate with Director and Senior Director, Partnership Marketing on paid marketing budget, actualizing monthly spends and reallocating across lines as needed

Basic Qualifications:
• Bachelor's Degree
• 4+ years experience working in Partnership Marketing, Brand Partnerships, Coordinated Marketing

Additional Qualifications:
• Strong communication skills and ability to foster positive relationships cross-functionally
• A data-driven approach to projects, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators
• Excellent oral and written communications skills with strong attention to detail
• Comfortability working with senior executives across the organization, applying influence and negotiation skills to articulate, support and recap key projects
• Strong curiosity about entertainment and media, streaming content
• Experience in digital subscription services and/or digital retail, e-commerce
• Understanding and experience working with 3rd-party attribution tracking tools (e.g Kochava)

ADDITIONAL INFORMATION

Hiring Salary Range: $84,000.00 - 95,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gqzn0m-52-15-63-145-42 in your application.