Manager, Global Marketing Analytics

Job Description

#WeAreParamount on a mission to unleash the power of content… you in?
We've got the brands, we've got the stars, and we've got the power to achieve our mission to entertain the planet – now all we're missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We're in this together.
Under the mentorship of the Executive Director of Global Marketing & Social Analytics, this role supports the Theatrical Marketing department by enabling data-informed decision-making across the US and key global territories! This role focuses on data exploration, visualization, and analysis to optimize marketing strategies and the efficiency of campaigns!
Overview:
• Serve as a data storyteller by crafting impactful deliverables and clearly communicating insights and recommendations to creative, technical, and business partners
• Conduct complex analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns-both paid and organic
• Support the design, execution, and analysis of marketing and media experimentation initiatives across US and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to conduct in-depth multi-platform performance deep dives and extract findings from digital creative testing across platforms
• Present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to support strategic decision-making
• Partner closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify trends in moviegoing behavior, consumer patterns, and new technologies
• Surface insights, compile industry trends and perform competitive analyses to support strategy development and tactical decisions
• Lead and implement ad-hoc reporting, analysis, and research projects to support marketing strategies within the theatrical landscape
Basic Qualifications
• Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Mathematics, Statistics, or a related field
• 4+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
• Shown ability to craft and implement analytics and insights projects across US and global markets
• In-depth understanding of the TV, streaming, and social media landscape-including both paid and organic metrics
• Experience within a major studio, streaming platform, or theatrical marketing agency
Additional Qualifications
• Ability to independently identify key questions, perform quantitative analyses, and present findings clearly and concisely
• Experience in market research or consumer insights, particularly within the theatrical space
• Experience with the MarTech/AdTech ecosystem, including analyzing brand lift study results
• Experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Experience with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
• Experience in project management, including coordination with external vendors to deliver data-informed marketing strategies
#LI-AD1
Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
ADDITIONAL INFORMATION
Hiring Salary Range: $98,400.00 - 123,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:
• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-mkkn4m-216-73-216-10-42 in your application.