Social Media Marketing Manager

Job Description

DESCRIPTION:

OBB is a multimedia production company specializing in TV, digital, film, podcasts, branded content and social good. We are looking for a Social Media and Marketing Manager who is a self-starter, media obsessed individual that will provide strategic insights and recommendations related to the day-to-day management of OBB’s social platforms, new content releases and continued growth of OBB’s online presence.

We are looking for a forward-thinking individual who is hyper-focused on social media trends and the consumer lens. The ideal candidate is an active listener with strong interpersonal communication skills and a natural leader who can collaborate thoughtfully with internal and external partners. This person has a firm grasp on all things social and understands how to create content from a perspective which aligns with OBB’s overarching business strategy. The right candidate is also passionate about developing best practices by pulling from knowledge while actively considering different vantage points in order to contribute to and sustain high productivity and elevated business standards.

RESPONSIBILITIES:

• Manage all day-to-day social operations and facilitate the development, production and publishing of inspiring and trend setting social content that aligns with overarching social strategy while building, maintaining and growing social communities to raise brand awareness across all social platforms.

• Develop engaging and brand-aligned weekly and monthly social calendars which incorporate content that complements marketing calendar(s), events and promotions. Determine appropriate timeline(s) for posting, engaging, and optimizing content specific to each platform (IG, TikTok, X, YouTube, etc.).

• Work with internal and external partners to create and drive our overall social media marketing strategy with a focus on driving awareness, supporting 360 marketing plans and fostering community.

• Proactively develop and pursue social content campaigns, to drive engagement around specific projects as well as increase the company’s overall social media presence.

• Analyze and provide reports from various social data sources including paid-social, social listening, community management and more.

• Proactively edit OBB content cut downs or larger clips and post on socials; anticipate using existing content with upcoming campaign opportunities.

• Capture BTS footage of productions, OBB events, etc., either personally or with team support, and work with internal teams to identify best BTS social campaign opportunities.

• Identify potential growth opportunities for expansion of OBB’s social presence including researching and making recommendations for paid-social campaigns and pitching creative ways to help build the OBB brand on social media outside of marketing content.

• Develop and analyze measurement tools and establish KPIs and benchmarks for measuring impact of social media efforts in order to determine creative effectiveness. Own analytics reporting, identify key learnings and communicate impact to leadership team and stakeholders.

• Monitor fans, partner and follower communication, and maintain excellent communication standards by replying to social, website, and email messages in a timely, brand-positive and professional manner.

• Collaborate with internal cross-functional teams and external partners to support campaigns and initiatives while ensuring consistency in voice and effectiveness. Manage weekly/monthly campaign performance reporting.

• Moderate the collection, curation, and integration of user-generated content on social media and the e-commerce website.

SKILLS & EXPERIENCE

• Proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.

• 5+ years digital marketing experience; Minimum of 3 years focused on social media.

• Adobe Creative Suite (ID, PS, PR) experience required; Strong emphasis on Photoshop and retouching.

• Experience creating and editing BTS and clips in iMovie, Adobe Premiere, or other editing suites, required.

• Exceptional writing skills and thorough understanding of how to write strong copy.

• Keen eye for aesthetics, branding and photography.

• Cross-functional collaborator who excels in a fast-paced, high-volume, deadline driven environment.

• Deep understanding of the social media landscape with high level of mastery in and passion for all social media channels (IG, TikTok, X, YouTube, etc.) with proven success leading the creation, implementation and management of digital and social media campaigns including managing all aspects of paid social campaigns.

• Track-record for clever social ideas with desire to identify opportunities for strategic brand involvement and proven ability to demonstrate how social campaigns deliver impact to broader business and marketing objectives.

• Ability to manage and prioritize several projects simultaneously and remain calm under pressure.

• Prior industry experience, a plus; growth mindset and natural self-starter with ability to work collaboratively within a smaller team.

Work Requirements

• • Must be able to stand, sit, walk up and down stairs.

  • Must be able to work in a seated position for long periods of time.

  • Must be able to use fingers, hands and arms at computer keyboard for long periods of time.

  • Must have ability to speak clearly and distinctly, and hear and be heard and understood in person and by telephone.

  • Must be able to reach, bend, stoop, walk up and down stairs and frequently lift 20+ pounds.

  • Must be able to visually and physically inspect areas of the work site.

  • Must be able to work in a standing and/or walking position for long periods of time.

  • Must be able to drive, have reliable transportation, a valid license and valid insurance (mileage is reimbursable).

  • Some travel is required for this role. Must be able to travel by car and airplane.

The hiring range for this position in Los Angeles, CA is $80,000 to $90,000 per year. The base pay actually offered will take into account internal equity and may vary depending on the final candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A full range of medical, financial, and/or other benefits, dependent on the level and position offered may apply.

Jobcode: Reference SBJ-rn1wxm-216-73-216-180-42 in your application.