Senior Marketing Coordinator, Lead Generation

Job Description

RESPONSIBILITIES

1. Act as key point-of-contact for SEM agency partner.

2. Collect and coordinate reporting of performance data and analyze ROI for search and paid advertising efforts.

3. Work closely with Senior Marketing Manager, Operations & Design to develop/deploy case studies and thought leadership opportunities

4. Manage day-to-day planning and operation of the chatbot function on the NPM website.

5. Maintain Salesforce / Pardot instance by marketing best practice

QUALIFICATIONS

EDUCATION: Minimum education experience, required or preferred. (Ex: Bachelor's degree or equivalent in work experience)

REQUIRED SKILLS

1. Positive attitude and willingness to jump in when and where needed.

2. Detail-oriented. Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.

3. Demonstrated ability and willingness to work in fast-paced, high-stress environments, as well as ability to escalate issues appropriately.

4. Enthusiasm for public media, its mission and its programs.

5. Curiosity. A desire to engage in brainstorms, beta-test ideas, and learn new things.

6. A solution-oriented mindset.

PREFERRED SKILLS

1. BA or equivalent degree in Marketing, Communications, Media Management, etc.

2. Ability to communicate effectively (written & verbally), distill strategic takeaways from data, and influence key stakeholders.

3. Experience working with Salesforce/Pardot , HTML, SEO, Google Analytics, Drift, and Excel.

4. Experience with SEM/SEO agencies, media, or sales organizations.

5. Exhibit both creativity and strong analytical skills.

6. Experience with Trello project management tool

Jobcode: Reference SBJ-gpveqo-216-73-216-82-42 in your application.