Senior Digital Analyst

Job Description

OVERVIEW

RESPONSIBILITIES
• Provide daily cross-platform analytics briefings to newsroom and programming leadership to inform day-to-day editorial priorities.
• Lead analysis and insights for the newsroom to uncover trends and insights in key areas that influence NPR and Member station content and distribution strategy.
• Build strong working relationships with editorial colleagues to collaboratively define analytics priorities and communicate actionable content and distribution insights.
• Design and deliver training to reporters, producers, and editors on how to incorporate data and analytics from centralized reporting dashboards in their daily decision-making.
• Collaborate with the Audience Insights team to define KPIs for NPR’s text, audio, and visual content performance across digital platforms.
• Help NPR further deepen the relationships with its audiences based on understanding what is engaging with readers and listeners.

QUALIFICATIONS

EDUCATION: Bachelor's degree or equivalent in work experience.

REQUIRED SKILLS
• Proven experience working with editorial teams to apply analytics data to drive content strategy, production, planning, and distribution.
• Self-starter with the ability to work independently as well as in a collaborative team environment.
• Multiple years of experience generating insights from analytics data across digital platforms using the following tools:
• Web and app analytics tools like Google Analytics, Adobe Omniture, Firebase, or similar
• Search Engine Optimization tools like Google Search Console, SEMRush, or similar
• Social Analytics tools like Facebook Analytics, CrowdTangle, Sprout, or similar
• Real-Time web analytics tools like Chartbeat, Parse.ly, or similar
• Multiple years of experience working in a fast-paced media environment with the ability to turn around analysis and insights quickly.
• Excellent oral, written, and visual communication skills, particularly for explaining complex quantitative information to non-technical audiences.
• Experience training non-technical audiences on using analytics tools and dashboards to incorporate data into their daily decision-making processes — making analytics actionable

PREFERRED SKILLS
• Experience mentoring early career analysts and/or teaching experience
• Experience fetching data using SQL and/or analytics APIs (Google Cloud or BigQuery experience a plus)
• Experience building intuitive dashboards for users with a wide range of data savviness
• Experience designing measurement and analytics implementation plans for digital content
• Experience working as a journalist

Jobcode: Reference SBJ-gmknm3-18-118-2-15-42 in your application.