Job Description
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global.
Overview:
Nickelodeon Digital Studios is looking for a driven and skilled YouTube Manager to implement publishing and growth strategies for key Nickelodeon and Nick Jr. IP. This position will oversee day-to-day operations for select channels including optimizing and publishing videos, brainstorming with the creative team, collaborating with design on direction, and working with our research team to mine and share data/insights.
The ideal candidate is a creative, data-driven channel management expert certified in YouTube channel growth (among other YouTube certifications) with a consistent record of developing audiences and increasing engagement on the YouTube platform. Finally, this candidate should be an enterprising and highly collaborative leader able to coordinate closely with all programming calendars, creative teams, audience development, analytics, and our YouTube partners.
Responsibilities:
• Be responsible for the upload/publishing and optimization of content to their assigned YouTube channels and oversee general day to day operations
• Work with analytics and audience strategy teams to develop and optimize titles, tags, descriptions, cards, playlists, thumbnails and other content/features across the channel(s)
• Support short-form content strategy development by providing regular YouTube analytics content performance insights
• Work with producers and post teams to track content delivery and maintain master publishing schedules/calendars
• Assist with fan engagement, community tab management, comment moderation, and livestream activities
• Leverage TubeBuddy, VidIQ, Tubular Labs, and other platforms to share additional insights with partners
• Regularly report and share channel performance with senior creative and business partners
• Work in sync with Paramount Piracy team on content ID strategy and standard methodologies
• Attend weekly brainstorms and scheduled interdepartmental meetings
• Update team on progress/status/issues/troubleshooting on a weekly basis
• Maintain high spelling and grammar standards across the channel
• Pay attention to emerging trends within the social video and kid/youth entertainment landscape
• Occasional video editing and graphic design
• The role may require nighttime or weekend support
• May perform other duties as assigned
Basic Qualifications:
• 2+ years of experience working in Digital Media for a content publisher or agency
• Passion for youth-oriented media, YouTube and the social video space
• Past experience writing social media copy, video titles and descriptions (SEO knowledge preferred)
• Proficient knowledge of Adobe Premiere and Adobe Photoshop
• Experience using YouTube's Creator Studio or Content ID back-end tools
• Strong written and oral communication skills, with high proficiency in English copy
• Experience interpreting data, building presentation decks and sharing analytical conclusions
• Ability to multi-task, problem solve and operate independently in a fast-paced environment while maintaining strong attention to detail
• Possess an optimistic can-do attitude
#LI-Hybrid
Paramount is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-gp5b79-44-202-198-173-42 in your application.