Director Growth Marketing Analytics

Job Description

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films.

Noggin is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are building a team of highly motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.
Overview:

The Director of Growth Marketing Analytics will oversee multiple analytic functions including business intelligence, trend and regression analyses, test/measurement planning, unified marketing measurement, predictive modeling, and more. The role will collaborate directly with marketing leads and interact with executives to guide strategic conversations around advanced analytics, marketing effectiveness and optimizations. This is a hybrid role in NYC and will dual report to the VP of Growth Marketing Strategy for Noggin and VP Digital Analytics for Kids & Family.

Responsibilities:
• Partner with the growth marketing team to focus on the impact and/or return on investment of marketing efforts (including advertising, retention activities and pricing strategies)
• Analyze current and past trends in key performance indicators including revenue, cost, subscriber growth, and customer retention
• Develop internal dashboards that provide accurate and informative views on marketing and subscription performance to provide regular business updates as well as ongoing strategic analytical support
• Create/propose testing/measurement plans to drive growth for KPIs
• Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of issues including media and new products
• Partner with product and engineering on identifying the tools needed to capture, store and synthesize growth marketing data

Basic Qualification:
• 7+ years marketing analytics experience
• Subscription analytics experience
• Bachelor's degree required, masters preferred in relevant area such as computer, data or learning sciences
• Knowledge of Python, R or an equivalent statistical programming language
• Experienced in analytics software (e.g. Adobe Analytics, Tableau)

Additional Qualification:
• Superior quantitative reasoning skills
• Excellent communication and presentation skills
• Deadline-driven and highly flexible

#LI-Hybrid

ADDITIONAL INFORMATION

Hiring Salary Range: $150,000.00 - 175,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gknk5p-18-220-59-69-42 in your application.