Full Time Job

Vice President & General Manager


Baton Rouge, LA 05-07-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Nexstar Media Inc., America's largest local broadcasting company, is seeking a Vice President & General Manager to lead its media properties in Baton Rouge, Louisiana (DMA #95). The General Manager will have full oversight of Nexstar's operations at WGMD Fox 44, WBRL (The CW), KZUP TV and will oversee its operational agreement with White Knight Broadcasting providing services to WVLA (NBC) through an SSA, as well as, and all other digital, mobile, and social media assets for all stations.
Our stations provide local news, weather, and sports throughout the viewing area. We are big on sports, following the LSU Tigers and the New Orleans Saints throughout the year. The station is also very involved in numerous community events, including local Mardi Gras Parades and Jambalaya Fest. We also partner with the United Way, Volunteers of America, Baton Rouge Chamber of Commerce, the Baton Rouge Zoo, Raising Canes River Center, and many other local organizations.

Baton Rouge is the state capital of Louisiana and is known for its diverse culture, where Cajun and Creole all come together. The city has a thriving arts and food scene. It's home to flagship university Louisiana State University (LSU) and Southern University. The city's top employers include the medical, education, and transportation industries. The cost of living, housing costs, and electricity costs are all lower than the national average. It's a great place to live.

The ideal candidate will utilize their proven skillsets and demonstrable experience in leading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service to further propel our linear and digital audiences. Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required.

Essential Duties and Requirements

Ideal candidates will have a minimum of five years of management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served, and a proven history of audience growth. In addition, ideal candidates should possess a strong track record of revenue achievement, share growth and financial expense understanding. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads and staff members, while promoting teamwork within all areas of station operations, preferably with oversight of a large staff. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.

If you are interested in joining the executive ranks of Nexstar Media Inc. and making an impact in Baton Rouge, Louisiana, you are encouraged to apply online at

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 117 US markets reaching 220 million people. Nexstar's television assets also include NewsNation, America's fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 US digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit

Jobcode: Reference SBJ-d8ew6k-44-223-39-67-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.