Social Media Producer

Job Description

Do you love staying on top of the latest and greatest in social media? Do you enjoy finding creative ways for as many people as possible to discover and engage with your content?

KXAN.com is looking for a Social Media Producer/Distribution Producer who is responsible for developing and implementing a plan to communicate our brand identity and bring people to KXAN.com. This position works alongside the digital team to advocate for off-platform participation in the newsroom. This person provides expertise and collaborates with on-air talent, news managers, creative services and other departments. To be successful, this person must be highly motivated with an ability to focus and re-focus on a constantly changing target of the latest in social media and newsletters. The candidate should understand nuances in tone for different audiences and brand identities - sounding fun where able and respectful when required.
• Develops and implements social media strategy across all products
• Identifies major news and trends of the day and implements best practices to maximize viewer engagement
• Manages all social media accounts (Facebook, Twitter, Instagram, TikTok, etc.) with understanding of each unique audience
• Monitors analytics and provides strategy, advice on best practices and feedback to the digital team and talent
• Executes on growing local newsletter strategy while tailoring tone to local needs
• Utilizes third-party tools to manage social posts across multiple accounts
• Shares high-performing success across multiple markets and pitches external partners and sites for possible story promotion
• Crafts newsletter strategy timed and composed for maximum reach and click-through rate
• Communicates regularly with local newsroom to promote our unique in-depth, investigative coverage to our viewers
• Develops social media plans surrounding major events, special projects and station initiatives
• Skills & Experience:
• Two years of experience as a social media producer
• Clever headline/social post writer that gets readers to click
• Exposure to email newsletter management and production
• Ability to moderate tone of voice to fit platform and brand needs
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of audience behavior trends and technical ability to affect them
• Ability to monitor and analyze metrics to change strategy as needed
• Knowledge of AP style
• Understanding of effective writing styles for internal and external audiences
• Some schedule flexibility (nights, weekends to cover major events)
• Regularly meets measurements of success
• Proficiency in Photoshop and Premiere

Jobcode: Reference SBJ-d50mkz-18-220-140-5-42 in your application.