Full Time Job

Marketing and Sales Research Director


Wilkes-Barre, PA 02-08-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at

WBRE/WYOU in Wilkes-Barre, PA & WHTM, in Harrisburg, PA have an opening for an experienced Market & Sales Research Director based in the Wilkes-Barre/Scranton OR Harrisburg-Lancaster-York area. The position will oversee audience measurements for broadcast and digital platforms in both markets.

Job Responsibilities:
• Overseeing, analyzing and maintaining all research information and functions from Comscore, Nielsen, Vivvix/Kantar, Scarborough, Google Ad Manager, Wide Orbit Traffic/Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace.
• Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges.
• Maintain/Update Nielsen and Comscore audience estimates in Wide Orbit Media Sales
• The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
• Create compelling presentations that reinforce the marketing power of all the stations' media platforms.
• Providing monthly ratings reports and analysis after publication of new data.
• Providing positioning pieces that help the sales process.
• Prepare inventory and performance reports for sales managers within deadlines.
• Gather campaign data for proof of performance presentations for Sales & Marketing clients.

Requirements & Skills:
• Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications or Statistics.
• Minimum of 2-3 years of media research experience (preferred).
• Knowledgeable about media related software including Wide Orbit, Vivvixx/Kantar, Google Ad Manager and other comparable software (preferred).
• Ability to work under pressure and meet tight deadlines
• Problem-solving and deductive reasoning skills
• Clear and concise communications both through writing & presentation skills
• Organizational skills for daily responsibilities & special projects for sales and marketing team
• Knowledge of media campaigns through linear and digital platforms
• Comfortable presenting alongside a team of account executives and Management on key client meetings
• Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)


Jobcode: Reference SBJ-gqx0w1-34-204-169-230-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.