Full Time Job

Digital Sales Specialist


Huntsville, AL 03-31-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Digital Sales Specialist works within established Sales Department guidelines to maximize station digital revenue opportunities from order entry, collecting campaign assets, overseeing campaigns, and preparing forms and reports.

• Set up and execute digital marketing campaigns as-assigned
• Identify trends and optimize campaigns according to campaign goals
• Provide recommendations based on assessments for campaign enhancements
• Regularly measure and report on all campaigns and assess against customer goals, tracking conversions, KPIs, etc.
• Contribute to the digital planning process for new and existing
• Participate in client meetings as digital specialist as-requested
• Make meaningful contributions in sales meeting on digital marketing topics, i.e. best practices, new products, digital reporting, etc.
• Be an effective educator and ambassador for digital marketing both internally and externally

• Strong analytical skills and data-driven thinking
• Working knowledge of digital advertising basics (display, video, mobile, search, social, performance, metrics, etc.)
• Proven written and oral communication skills, especially in presentation and analytics
• Strong organizational skills and ability to multi-task, able to manage multiple projects simultaneously
• Must be able to work independently and work well with others toward common goals, with strong follow-through
• Ability to work in a fast-paced work environment

Skills and Education:
• Bachelor's Degree in Marketing, Broadcasting, Communication, preferred
• 2+ years of digital marketing or digital campaign management experience preferred
• 1+ years of experience with website analytics (Google Analytics, Comscore, etc.)
• Proficient in Microsoft Office Suite and other Microsoft Applications
• Google Analytics certification preferred
• Google Ads certification preferred
Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.